Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Employees are often closest to both the products and customers you serve and might have an idea you have not of thought of. Use the outside inside.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Mastering the elusive buyer + account journey is the key to effective revenue and customer generation. Lost productivity is estimated to cost U.S.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 118

Engagio

JANUARY 9, 2017

You can’t have shitty products, you can’t do false advertising, you can’t have salespeople closing bad deals, and you can’t ignore your customer once the ink is dry on the initial contract. Invest in digital and social selling training to upskill your teams!” Trish Bertuzzi. Jon Miller. Matt Amundson.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52