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The One Effective Use of Facebook for B2B Marketing

Webbiquity

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

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Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays. Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook. Tweet This!

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Social Media is Simpler Than You Think

Webbiquity

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. It’s as easy to place an ad on Facebook as on an industry publication website.

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2011 B2B Marketing Trends

Webbiquity

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Share this on Facebook. Again, you can download the free executive summary or purchase the full report to get all the details. Share this on Bebo.

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Three Words That Should Never Be Used With Social Media

Webbiquity

But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. Share this on Facebook. increases over time. Share this on Bebo.

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Seven Ways to Use Social Media for Business

Webbiquity

Twitter, Facebook and LinkedIn groups, community sites (e.g. promote events, meet up at trade shows). Share this on Facebook. It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive. Social media provides the mechanism to demonstrate those qualities.