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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

This is how it starts: by identifying a problem or solution. Step 2: Vetting the market. At this point, I’m reading reviews, I’m considering the benefits and drawbacks of each machine, looking at prices… I’m just getting a feel for the market as a whole. Why do those stats matter? The rest comes later.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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B2B Website Design: The Comprehensive Guide to Rockstar Websites

BOP Design

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. However, web design is not a one-size-fits-all solution. It must speak to the visitor’s needs and motivate them to continue exploring the solutions your firm offers.

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. And sales organizations are increasingly chasing more aggressive goals with greater pressure to over-achieve. A Few Key Stats.

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Our Thoughts on the Sales & Marketing CEB Keynote Presentation

EveryoneSocial

Sales & Marketing CEB Keynote Presentation. The other week, a few members of our team and I were at the CEB Sales and Marketing Summit in Las Vegas. Their Sales and Marketing Summit is an annual conference focused on, you guessed it, the worlds of sales and marketing. That’s a CEB stat.

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Measuring the ROI of Content Marketing with True Engagement Metrics

Parse.ly

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. What is content marketing ROI? How to (Sort of) Measure Content Marketing ROI with Google Analytics.