Hubspot

JANUARY 31, 2018

Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Inside sales is simply more efficient and scalable. In the old days, sales cycles were incredibly involved. Drop the 18 tactics below.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

SnapApp

JUNE 25, 2019

Marketers—does it feel like your leads go into a black box after sending them to sales? One of the biggest challenges facing B2B marketers today is establishing an understanding of what a ‘qualified’ lead looks like in the eyes of your sales team. 10 Tactics For Improving Your Sales Conversion Rate.

Conversion Rate 80

Conversion Rate Lead Ranking Tactics Marketing Qualified Leads 80

DivvyHQ

MAY 6, 2019

As marketers, we know that developing messaging for a brand, product or service is complex. They don’t yet understand the concept of a team having a coordinated attack. Maybe you even have a strong content marketing plan and content calendar. Align Sales and Marketing Better. Can they hear you?

Relevance 83

Relevance Conversion Marketing Management Buyer Personas 83

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Rev

JULY 26, 2023

Our budgets are roughly 75% of what they were in 2022,” reports Kendrick Shuler, Outbound Marketing Manager at Tipalti. Plenty of demand gen teams are experiencing cuts in areas like media spend, testing and investment in new programs. while budgets are shrinking, it’s time to hone our approaches.

Demand 60

Demand Tactics Optimization Lead Ranking 60

Outgrow

FEBRUARY 5, 2021

Basically, your product becomes a one-stop solution for managing remote work with the whole team. A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. But today, demand generation marketing has a different meaning altogether.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. What is content marketing ROI? How to (Sort of) Measure Content Marketing ROI with Google Analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Valasys

SEPTEMBER 20, 2024

Regardless of your role whether it may be a creative product lead, an experienced marketing manager, or an aspirational entrepreneur, then this guide will cover the strategies that could offer your SaaS company the growth and success that it deserves. Why SaaS Marketing is Unique? Now let’s get going!

Paid Content 40

Paid Content Work Management Marketing Management Lead Ranking 40

BOP Design

JUNE 22, 2023

The Bop Design team put together this comprehensive guide to help you build an effective new website. What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. What differentiates the brand from competitors is clearly communicated in the content.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Exo B2B

SEPTEMBER 19, 2017

You’ve heard a lot about B2B content marketing. According to this stat from a 2017 report by the Content Marketing Institute, the majority of companies that have engaged in B2B content marketing either employ a small team or it’s basically a one-person show. Get ready to start B2B content marketing.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Adobe Experience Cloud Blog

JULY 14, 2016

Author: Scott Hogrefe You’ve heard the stats. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that first “hello” faster. As a result, we saw a 5x increase in website visits, 10x increase in qualified leads in our database, and 10x the social reach.

Top of Funnel 48

Top of Funnel Tips Marketing Automation Services Content 48

Kevin Indig

MAY 23, 2023

SEO forecasting can be the differentiator that sets you apart when pitching new clients or surfacing new business opportunities for them. In 2023, online retailers are getting squeezed from both sides: high inflation and interest rates prolong sales cycles and reduce average order value. And yet, it’s reality.

Traffic 59

Traffic SERP Top of Funnel CTR 59

Heinz Marketing

MAY 6, 2019

By Matt Heinz, President of Heinz Marketing. Yet another great episode this time of Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So thank you very much for subscribing.

Sales Management 59

Sales Management Top of Funnel Work Management Marketing Automation Services 59

Vidyard

JULY 27, 2022

We got in touch with our partners to find out how their sales teams make virtual connections. Perfect for sharing with your team!) Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 So… Our Time Is Up. Best Practices for Video Sales Letters 3.1

Template 73

Template Video Marketing Work Management FAQ 73

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Ranking Lead Scoring 77

Directive Agency

JULY 7, 2017

B2B content marketing is no walk in the park. In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. B2B marketing is all about how to best manage your ROI. B2B marketing is all about how to best manage your ROI. B2B content marketing has lost its way.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Sales Management Trends 62

OutboundView

AUGUST 16, 2019

Inside sales is a great opportunity for recent grads to learn a specific business, gain experience and provide value to a company at a very low cost. It’s also a good opportunity for sales managers to scale their team at a lower cost. . The inside sales team reaches out to both cold and warm prospects.

Enterprise Management 31

Enterprise Management Lead Ranking Trade Show Work Management 31

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

FEBRUARY 2, 2021

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.4.1 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.4.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65