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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Clearly AI product recommendations can help brands win more this holiday season to grow their business and build customer loyalty long-term.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Personalization provides a powerful opportunity for differentiation in low-barrier-to-entry markets that are increasingly competitive. It gives customers the tailored treatment they want in a way that also generates loyalty beyond the product or service alone. Many merchandising teams still undergo this entire process by hand.

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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

But here’s the catch: earning that loyalty is harder than ever. Patagonia has earned customer loyalty because they don’t just talk about their gear. Provide fresh insights, challenge norms, and offer a strong point of view on where the industry is headed to differentiate your brand. Are you ready to make your move?

Media 95
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PolyientX launches self-service NFT platform

Martech

Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. Given the availability of no code generators for NFTs, we asked Nick Casares, head of product at PolyientX, what differentiates this offering.

Service 93
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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. This contributes to increased customer loyalty and better retention. Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view.

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5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. Decades ago Clarence Francis, then CEO of General Foods, shared his strong feelings about loyalty.

Trends 85
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Your Commerce Team Can Do More With Less – Our Research Shows How

Salesforce Marketing Cloud

In today’s market, efficient payment processes and post-purchase journeys are quickly becoming key differentiators to drive revenue and loyalty. Sales, service, merchandising, and marketing teams can all use commerce strategies to make their jobs easier (and more enjoyable). Another 32% plan to add BNPL in the next two years.