The Point

AUGUST 8, 2013

When a client says “We set up lead scoring but sales doesn’t pay any attention,” it’s a sure sign that something is amiss – and more likely the problem doesn’t rest with sales. Here’s Part 2 of our discussion of the most common B2B lead scoring mistakes.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

SalesIntel

JULY 25, 2023

I understand better than most how crucial lead quality is for driving successful B2B marketing campaigns. But here’s the thing—many companies assume they have a clear definition of lead quality when in reality, they lack the necessary level of detail for effective targeting.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 89.16 Join us today !

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Thinkers360

APRIL 28, 2024

Top 50 Global Thought Leaders and Influencers on Personal Branding 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Olesija Saue Personal Branding Agency Maximizer Contact Olesija Saue Score: 62.82

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Top Rank Marketing

JANUARY 17, 2024

An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. Keywords and current keyword rankings On-page content quality (length, readability, keyword inclusion, etc.) Many auditing tools will assign “scores” for each of the SEO categories they’re checking against.

Analysis 131

Analysis Lead Scoring Lead Ranking SEO 131

Leadspace

DECEMBER 7, 2021

Leadspace was ranked across ten criteria and against more than a dozen other vendors. Categories included data integration, data sources and types, identity resolution, activation and alerts, decisioning, reporting, application integrations, product vision and market approach.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP).

Marketing AI 123

Marketing AI Google Lead Scoring Lead Ranking 123

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 SJ White Contact SJ White Score: 54.05 8 Bhavana BP LET ME LISTEN Contact Bhavana BP Score: 48.50

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. But your lead magnets?

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword. Quick Takeaways. What Is 10x Content?

Lead Scoring 329

Lead Scoring Lead Ranking Content SMB 329

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. They are different.

Demand Generation Agencies 302

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 302

Navigate the Channel

JUNE 29, 2023

Aside from business or marketing magic, the best approach to standing out from your competition is to distinguish yourself in ways that work for you and your target audience. To promise either of those things and not deliver will damage your reputation and differentiate you—but not in a positive way. Other factors matter, too.

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

Paid Search Agency 230

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 230

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Julie Savarino Contact Julie Savarino Score: 77.19 McKenna Score: 75.36 Score: 58.84

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. But they can only do all this if you lead them.

Paid Search Agency 171

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 171

Rev

FEBRUARY 8, 2023

And every customer is a “converted” lead. But, not all leads will convert. That’s where marketing qualified leads, or MQLs, come into play. and “Why do MQLs matter?” This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Jones Score: 88.43 4 CB Bowman Courage Consulting Contact CB Bowman Score: 82.11

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Thinkers360

MAY 18, 2024

Top 50 Global Thought Leaders and Influencers on Lean Startup 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Frank Mattes Lean Scaleup Contact Frank Mattes Score: 60.92 Contact Aarron Spinley Score: 36.66

Startups 52

Startups B2B Thought Leadership Thought Leadership Lead Scoring 52

Thinkers360

MAY 13, 2024

Top 50 Global Thought Leaders and Influencers on Ecosystems 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Salih, DBA Score: 50.27 Salih, DBA Score: 50.27 Contact Yvette Bethel Score: 46.03

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Biznology

MAY 31, 2019

I was at the CDX Innovation Summit last month and I was astonished by a lot of the new tech that was discussed: unwired VR gaming, how voice recognition might lead to something called voice engine optimization, how 5G will make technology perform faster than what humans experience as instantaneous. Less than the industry average.

Differentiation 112

Differentiation Work Management Marketing Management Lead Ranking 112

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 16, 2024

Top 50 Global Thought Leaders and Influencers on Security 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 59.56 Contact Yaroth Chhay Score: 45.47

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. You’ll see Apple is using this as a brand value differentiator there. But how do marketers build trust?

Privacy 130

Privacy Lead Scoring Lead Ranking Ad Building 130

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Back then, the more keywords and the weirder you’d arrange them, the higher your site would rank. The Relationship Between SEO and Content Marketing: It’s Complicated.

SEO 297

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 297

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. That’s an incredible win rate, and it’s a testament to the importance that marketing helps to shape a sale from the earliest stages.

Differentiation 178

Differentiation Enterprise Management Work Management Marketing Management 178

B2B Digital Marketer

MAY 23, 2024

Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead. In this episode, you’ll learn: The importance of aligning sales and marketing for success. Strategies for scalable go-to-market processes.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 52

Salesforce Marketing Cloud

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers?

Marketing AI 95

Marketing AI Trends Planning Paid Search Agency 95

The Customer

JULY 27, 2021

Build your brand values. Create emotionally engaging advertising to reinforce brand differentiation, consumer gratification, and customer loyalty. Sure, there was always a battle for share-of-market, but at the time Coke was losing. To add insult to market share, Pepsi upped the ante with a campaign called the “Pepsi Challenge.”

Lead Scoring 64

Lead Scoring Lead Ranking Brand Identity Branding 64

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Lisa Thee (Polvi) Humaxa Contact Lisa Thee (Polvi) Score: 98.67 Join us today !

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

Top Rank Marketing

FEBRUARY 14, 2024

Evaluating links has proven such a reliable method for understanding content quality that after nearly 20 years and hundreds of updates, they remain one of Google’s most valued ranking signals. Improved search rankings The quality of a page’s backlinks is one of the main factors search engines consider when awarding SERP placements.

Link Building 128

Link Building SEO Ad Building Lead Scoring 128

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 136

Advertising Agencies Paid Search Agency B2B Marketing Planning 136

Only B2B

AUGUST 21, 2023

This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth. Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Appointment setting is not without its challenges.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Launch Marketing

JANUARY 11, 2024

With so much on the line, you must get marketing right. Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. With these in place, you and your team can achieve a successful launch and kickstart lead generation. But where do you start?

Lead Generation 92

Lead Generation B2B Marketing Lead Scoring Lead Ranking 92

Thinkers360

MARCH 22, 2024

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all who participated! Join us today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140