The ROI Guy

DECEMBER 2, 2014

The Q&A discussions focused on the latest SiriusDecisions sales enablement research and why it is so important to review and adjust current sales enablement strategies and investments in order to be effective in 2015. You have to improve the conversation to get more effective.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

The ROI Guy

FEBRUARY 2, 2011

Frugalnomics, where economically impacted buyers were forced to do-more-with-less and thus ratcheted up the need for justification, ROI and quick payback from each investment, was already in effect prior to the increase in CFO control. From IDC’s research, a full 90% of buyers were already economic-focused.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Hinge Marketing

JANUARY 18, 2022

While many digital marketing transformation projects are aimed at improving the effectiveness and efficiency of new client acquisition by responding to changes in client buying behavior , others are aimed at developing new product and services offerings, new pricing models, or improvements in the client experience.

Work Management 146

Work Management Marketing Management Marketing Automation Services Service 146

SocialPilot

MAY 30, 2024

To support you in making a strong strategy, here’s a blog about the refined and evolved social media best practices. When you know everything about your competitors, you can uncover opportunities for differentiation and stay competitive and innovative by knowing what is trending in your industry.

Social Media 67

Social Media Practices Marketing AI Media 67

Mereo

APRIL 16, 2020

At the most simplistic level, though, sales enablement is what it says it is: An organized and company-wide effort to enable sales channels (front-line sellers and leaders), in order to: Better align with the buyer’s journey. Leadership beware of the following: Misalignment Among Sales, Marketing and Product Teams. Sales Tools Gap.

Work Management 81

Work Management Cross-Selling Marketing Management Differentiation 81

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Golden Spiral

FEBRUARY 12, 2019

But only where trends support their strategy and make sense as part of communicating their story. John Farkas, Founder, CEO and Chief Storyteller at Golden Spiral, often says, “If you don’t differentiate yourself, you will just create more noise in the market. What’s Trending Can Tantalize You. How do you know which calls to heed?

Trends 89

Trends B2B Marketing Planning Paid Search Agency 89

EveryoneSocial

SEPTEMBER 8, 2020

For any organization, in order to keep the business thriving and growing it often comes down to improving sales efforts. Ensure that your sales team and company is closing more deals, achieving new business, and even upselling current customers who are using your products and services. How Non-Sales Employees Can Help Sales Efforts.

Peer-to-peer 59

Peer-to-peer Enterprise Management Best Practices Budget Programs 59

Buzz Marketing for Technology

JULY 24, 2008

Inspired by the vision of Wulf (1989, 1993) and others, researchers over the last 25 years have made a number of large-scale attempts to build computer-supported scientific collaboration environments, often called collaboratories (National Research Council, 1993). A great deal of previous work in computer-supported cooperative work (e.g.,

Communities 100

Communities Practices Sample Work Management 100

Heinz Marketing

FEBRUARY 25, 2019

It starts with, why change, and then you have to support that with proof that you’re right. Matt: When you spend time in front of sales teams at sales kick offs and training events, how much are they coming to you and asking for sort of, you know, the latest wave of hashtag this hashtag that? What should you be doing about this?

Sales Management 72

Sales Management Top of Funnel Cold Calling Conference 72

chiefmartech

OCTOBER 30, 2016

Well, attribution — even when solely focused on digital channels — places a very tall order on prerequisites: It requires linearity. A fictional “snapshot” is required when cause and effect reside in parallel realities — one that is defined by our even more arbitrary decision-making milestones. Where, then, is the ROI of attribution?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Convert

AUGUST 24, 2022

Because you need to know your audience (customer or user) to communicate with them effectively. So, to fill in those blanks, some marketing teams build semi-fictional profiles of these target customers. Although some teams make an effort to interview and survey actual customers, this isn’t the case most of the time.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Convert

OCTOBER 25, 2022

Build a team with the right competencies. But by always testing one element at a time, you’ll be able to identify the changes that have the biggest impact on your business and grow your ecommerce store more effectively. Otherwise, it is just a distraction and doesn’t add any value for your consumers. Subtract elements.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Ranked in order of highest review count in past year. Miro is an online whiteboard platform for distributed team collaboration. Overall Best Software Product Winners.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Ranked in order of highest review count in the past year. Miro is an online whiteboard platform for distributed team collaboration. Best Software for Enterprise Business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Ranked in order of highest review count in the past year. Miro is an online whiteboard platform for distributed team collaboration. Best Software for Mid-Sized Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52