Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

DemandBase

JANUARY 8, 2019

Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? SEM by definition is a top-of-funnel, quantity-focused channel. How can you leverage SEM to aid and abet Account-Based Marketing? Account-Based Marketing and paid search aren’t mutually exclusive. It can be done.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. With proper segmentation, you can understand when a target account is in-market and prioritize them to increase funnel velocity. Go beyond the sale.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What are the benefits? “In

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. While there may be many logos you’d love to score, the truth is, only a certain percentage of them are in-market for your products or services. Don’t send your Marketing team or SDR team on wild goose chases.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Only B2B

OCTOBER 13, 2021

Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Thus, your marketing team can target their efforts to attract them. They aim to give data that helps marketing and sales teams work collaboratively. Demandbase.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Engagio

JULY 1, 2021

Account-Based Marketing (ABM) (and Account-Based Experience if you consider the full customer lifecycle in your go-to-market approach) are fundamentally rooted in the execution of marketing programs and experiences centered around specific audiences. A core feature within Demandbase One is Selectors.

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program. Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

DemandBase

AUGUST 21, 2020

What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? Is there a singular trait that unifies their go-to-market and determines their outsized success? At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. This challenge is particularly daunting because some of our most trusted marketing tactics are no longer available. Tighten your sales and marketing alignment.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

InsightSquared

FEBRUARY 6, 2019

Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list. We do not live in a 1:1, sales rep to marketer world.

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. We know Demandbase, a titan lead generation company acquired Engagio. We know Demandbase, a titan lead generation company acquired Engagio. These acquisitions have shaken the B2B market. This takes efforts and time but provides a greater result.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. Marketing budgets are getting cut , MQLs are harder to come by.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 104

Account Based Marketing Spending B2B Marketing ABM 104

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. Attribution : Which marketing activities work? Enough said. (OK,

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. A free, virtual experience open to everyone, the ABM Innovation Tour is sure to be this summer’s premier B2B marketing event. Thorny indeed. Mark your calendars for the ABM Innovation Tour !

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

MARCH 16, 2020

Account-Based Marketing has entirely changed what I do. When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • Here are the top five ways my routines have changed: 1.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

JUNE 9, 2020

Even though we sell to companies, we market to people. So if personalization is mission-critical for B2B, then Account-Based Marketing (ABM) is table stakes. The mere thought can create a fair amount of agita in the most experienced marketers. The mere thought can create a fair amount of agita in the most experienced marketers.

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Consideration. No hard pitch.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 90

DemandBase

MARCH 30, 2020

B2B advertising on the other hand, and particularly ABM-enabled campaigns, focus on surrounding key decision-makers from very specific accounts with the most appropriate messaging for where they are in the buying cycle, and heavily leveraging the context of what they’re reading for insights on that stage in the funnel.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

DemandBase

JANUARY 28, 2020

B2B marketers are continually monitoring all parts of the funnel to understand which accounts are showing high intent, from site visitors who are new to the brand to accounts that have visited several times but can’t quite pull the trigger. Sales teams provided their marketing colleagues with their dream account lists.

Intent 60

Intent DemandBase Advertisements Advertising 60

DemandBase

JUNE 25, 2020

We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. To be sure, the pressure is on for all marketers to show strong returns on their ad investments. I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.).

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

DemandBase

FEBRUARY 11, 2020

If you’re like me and are brand new to ABM or even the marketing world in general, it can all seem a bit confusing. ABM enables marketers to identify and target the accounts they value most. Now, I may not have experience with other types of B2B marketing, but to me, this seems just like the most straightforward way to market.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-Based Marketing: What Is It? Here, you are inverting the conventional sales funnel.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? Take your seat, marketers… Let’s talk about real-life marketing instead. Take your seat, marketers… Let’s talk about real-life marketing instead. Sales and marketing symphony. All others must bring data”.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

DemandBase

MAY 28, 2020

Marketing Efficiency Is About Good Data. Are you tossing marketing dollars in the trash? According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. Watch our full ABM Maturity Model Webinar The Modular Path to ABM Maturity: ABM is not a one-size-fits-all strategy.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). That Jon Miller. Few are paying attention.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

DemandBase

MARCH 19, 2019

“You have to have dedication and passion to change the world” @Demandbase #ABMSummit #abm #marketing pic.twitter.com/cWrDuwrDmn. Awesome @Demandbase #ABMSummit // thanks for letting me be a part of this no pressure at all. Thanks for makin it real today at @Demandbase #ABMSummit pic.twitter.com/JeJIGEzbWr. ChrisGolec ?

Account Based Marketing 66

Account Based Marketing ABM DemandBase Marketing AI 66

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts.

Work Management 126

Work Management Marketing Management B2B Marketing B2B 126

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Engagio

AUGUST 27, 2021

During the marketing automation era, Marketing and Sales alignment resembled a baton pass in a relay race. Marketing owned the top of the funnel, generating leads. Rather than a hand-off baton pass, in Account-Based Experience (ABX) the Marketing and Sales departments operate as a team. Basic segmentation strategy.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. Why Sales Marketing Alignment Matters.

Account Based Marketing 334

Account Based Marketing ABM Top of Funnel Lead Ranking 334

DemandBase

OCTOBER 5, 2019

If you are a B2B marketer, chances are you’ve heard of ABM – Account-Based Marketing. Prior to joining Demandbase, I worked at companies that were executing on traditional B2B programs. In my first 6 months at Demandbase, I have seen first hand how impactful ABM can be when your whole company is aligned.

Account Based Marketing 61

Account Based Marketing ABM Top of Funnel Demand Generation 61