Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms.

Account Based Marketing 112

Account Based Marketing Marketing Automation Services Marketing Management Vendors 112

Engagio

JUNE 29, 2021

For example, you might notice that many advisors at a particularly large firm begin downloading your ebook. Based on that insight, you could prioritize that account for more targeted sales outreach. Also available through Demandbase.). There are several such groups, Demandbase being one of them.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. Additionally, these solutions help teams find accurate contact data and manage outreach. This feature optimizes and boosts the effectiveness of your prospect outreach. The 19 Best Sales Prospecting Tools.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” This includes looking at how the account engages with your marketing (website visits, content downloads, etc.) Marketing can create content that addresses the specific pain points identified, and sales can use this content in their outreach efforts. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

JANUARY 12, 2021

Marketing automation : Email opens, event attendance, content downloads, interesting moments, and so on. You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. Content download : 10 minutes. Match activities to accounts.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Martech

SEPTEMBER 24, 2021

digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors. Click here to download! Data enrichment.

Account Based Marketing 122

Account Based Marketing Enterprise Management Paid Content Work Management 122

DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. We provided SDRs with easy-to-access insights that enabled a more deeply personalized sales outreach. Equip your sales reps with the Demandbase Conversion Solution. No easy task, either of them. And we killed it.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

DemandBase

MARCH 11, 2019

3) Organize content for easy, personalized sales outreach. But let’s not forget that one-to-one account-based outreach is something the sales team does often. Whatever they choose, arming them with the right content will aid them in their one-to-one outreach. Ideal for: One-to-one.

Account Based Marketing 85

Account Based Marketing Top of Funnel ABM Personalization 85

Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

DemandBase

OCTOBER 10, 2018

In my outreach, I’ve found that many B2B marketers see the value in ABM, but they struggle to figure out where to start. Or if you are a self-paced learner, Demandbase now offers online versions of our Foundations and Advanced-level ABM Certifications. Download 7 Planning Activities to Drive ABM Success — An ABM Workbook.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Engagio

NOVEMBER 19, 2020

An ABM platform like Demandbase. RELATIONSHIP : Understand the context and history of previous sales outreach and efforts. At Demandbase, our Marketing team compiles all of the data for each potential target account, puts it into a spreadsheet, then gives it to the Sales reps for account selection. Executive entry point.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

The ABM Agency

FEBRUARY 19, 2023

With the 1:Many strategy, marketers create content that appeals to a large group of potential customers who share similar characteristics or interests; this type of campaign typically includes tactics such as email outreach or paid advertising campaigns. Email Outreach: Email outreach is another effective channel for ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

With the 1:Many strategy, marketers create content that appeals to a large group of potential customers who share similar characteristics or interests; this type of campaign typically includes tactics such as email outreach or paid advertising campaigns. Email Outreach: Email outreach is another effective channel for ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Unbound B2B

FEBRUARY 6, 2023

This allows you to follow up with visitors who have never inquired about your product or time outreach to potential leads in your sales pipeline. You can also use a tool like LeadFeeder to see which companies visit your website and scroll through it without filling out a form. It displays contact information of the company’s profile too.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Customer Experience Matrix

AUGUST 8, 2015

A smaller portion comes from other behaviors such as downloads, email clicks, or social media posts. B2B marketers have can work with Bombora , The Big Willow , TechTarget , IDG , and DemandBase. So most third-party intent data is based on visits to Web pages whose content attracts prospective buyers of specific products.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. Salespeople can then focus their outreach on these accounts. Develop a robust data acquisition and intelligence gathering strategy.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

ViewPoint

JANUARY 26, 2012

On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

B to B 120

B to B netFactor Media SEM 120

Engagio

AUGUST 9, 2021

With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. This helps you find the magic moments when buyers — who normally resist Marketing and Sales outreach — actually want to hear from vendors like you.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

DemandBase

AUGUST 18, 2020

We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. When requesting budget for a tool like Demandbase, we recommend articulating our capabilities in the context of executing an ABM strategy. Let’s break it down.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. We’re having another strong start to the year, Paul, in terms of downloads and subscribers, and very much appreciate everyone that’s found us. ” To Engagio, to Demandbase. This week’s show is called “ He Predicted Marketing Automation and ABM.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

SalesIntel

AUGUST 16, 2023

Demandbase Another prominent player in the list of competitors of ZoomInfo is Demandbase. Demandbase provides highly selected and timely insights into over 104 million growing businesses. Inaccurate data can result in failed outreach attempts, damaged brand reputations, and wasted time and energy.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

Engagio

FEBRUARY 25, 2021

At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. At Demandbase, we gave intuitive names to the algorithm outputs so that customers can readily understand the value of the output. First-party data (directly from your website). Incremental Learning.

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Engagio

JUNE 4, 2023

Now consider this scenario: one individual from a company downloads 10 pieces of content. This would set off alarms in any lead scoring system, marking it as an MQL — but it might just mean that someone at the account wanted to download some content, and not indicate genuine buying intent.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

Engagio

OCTOBER 13, 2020

New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. Many reps are adopting tools like Outreach, SalesLoft, and Yesware, and by some estimates, these high-velocity sales reps can send 1000+ emails per month each using these platforms.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Heinz Marketing

JULY 18, 2021

In order to test out the functionality, I started adding some different monitors to our own website, checking our contact form, content downloads, and lead data mapping. Salesforce, Pipedrive, Dynamics, Outreach, SalesLoft. AdRoll, Bing Ads, Demandbase, Facebook, Instagram, YouTube, WordPress, Terminus. Pricing and resources.

Marketing Automation Services 114

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 114

DemandBase

JULY 21, 2020

Top intent vendors, like Demandbase, also utilize cookies to accurately map home IP addresses to your target accounts. For example, our high intent terms are Demandbase, ABM vendors, best ABM software, etc. This is how you scale personalized and relevant outreach. How do you make intent data actionable? Bear with me.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

DealSignal

MARCH 20, 2018

And research shows that ABM does foster revenue growth: a study by Demandbase and Demand Metric found that 60% of companies doing ABM for a year reported at least a 10% revenue increase and nearly 20% reported a revenue increase of 30% or more. It’s not just marketing to everyone that downloads your stuff.

Account Based Marketing 55

Account Based Marketing Ideal Customer Profiles ABM Work Management 55

KEO Marketing

NOVEMBER 1, 2016

For example, Demandbase, a targeting and personalization platform for business-to-business (B2B) companies, launched a campaign to help B2B marketers make the right content technology investment. Digital media marketing is popular because it is effective.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Media Planning 48

Full Circle Insights

JULY 9, 2020

Download this guide to learn the four distinct pillars of marketing. DOWNLOAD NOW. Rethinking B2B Marketing Outreach? Demandbase Attribution Debate Yields Surprises. With our current business environment, there’s never been a better time to start re-planning our B2B Marketing budgets and measure our marketing.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

DECEMBER 14, 2022

Access intent data: Thanks to intent data providers like 6sense, Bombora and Demandbase , B2B marketers can hyper-segment campaigns. B efore intent data became widely available , marketers trie d to hyper-personalize outreach for target accounts, which is difficult if not impossible to do at scale. Download eBook.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Funnels Top of Funnel 52

Full Circle Insights

JULY 8, 2022

For marketers using an ABM strategy, the volume metric describes activation, providing insight into the number of target accounts that are actively engaging with campaigns via activities like website content downloads. How to Guide: Creating a Flow for New Outreach Event Campaigns. Rethinking B2B Marketing Outreach?

Account Based Marketing 52

Account Based Marketing Sales Management Marketing Attribution Lead Ranking 52

Full Circle Insights

AUGUST 4, 2020

Instead of tradeshows, maybe shift your investment to outreach digital channels , webinars, etc., Ideally, total marketing outreach composition should be 80% campaign types/channels that are proven performers and 20% experimental outreach to keep things fresh and innovative. Rethinking B2B Marketing Outreach?

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Top of Funnel 52

Full Circle Insights

MAY 20, 2022

Downloading a whitepaper. Rethinking B2B Marketing Outreach? Demandbase Attribution Debate Yields Surprises. Viewing a blog post. If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.) to continue nurturing leads through the funnel.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

APRIL 15, 2021

For marketers, the data silo problem has been exacerbated by the pandemic-driven shift to digital outreach. Millions of clicks can be hard to organize, and the customer journey may be complex, incorporating outreach from platforms used by separate teams. DOWNLOAD NOW. Rethinking B2B Marketing Outreach? White Papers.

Sales Management 59

Sales Management Lead Ranking Top of Funnel Marketing Attribution 59

Full Circle Insights

MARCH 23, 2021

Download: The Top 10 Reports Your CMO Wants from Digital Marketing Ebook. DOWNLOAD NOW. Rethinking B2B Marketing Outreach? Demandbase Attribution Debate Yields Surprises. Show your CMO how your digital marketing efforts influence revenue. Additional Resources. White Papers. Case Studies. Infographics.

Sales Management 52

Sales Management Lead Ranking Advertising Agencies Marketing Attribution 52