Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. Additionally, these solutions help teams find accurate contact data and manage outreach. This feature optimizes and boosts the effectiveness of your prospect outreach. Automated email sequences.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 77

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” This includes looking at how the account engages with your marketing (website visits, content downloads, etc.) as well as what content the account is researching offsite (tracked using B2B intent data). Also, ABSD isn’t just about working harder. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Martech

SEPTEMBER 24, 2021

These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e., digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Paid Content 124

Engagio

NOVEMBER 19, 2020

You can source this data from desk research but to be most efficient, tap into the knowledge of data intelligence firms such as HG Insights , ZoomInfo , and Built With. Intent data. One of the key elements of selecting target accounts is understanding intent. Engagement data. An ABM platform like Demandbase.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Unbound B2B

FEBRUARY 6, 2023

If you power your account-based marketing strategy with intent data , you can generate higher ROI for your marketing initiatives. This allows you to follow up with visitors who have never inquired about your product or time outreach to potential leads in your sales pipeline.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Engagio

AUGUST 9, 2021

And that’s where leveraging intent data comes in. With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. What is intent data? Why use intent data?

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

SalesIntel

AUGUST 16, 2023

SalesIntel provides an ideal data platform for sales prospecting, offering additional data such as technographics, Buyer Intent Data, direct work mobile dials, data enrichment feature, free chrome extension for real-time prospecting – RevDriver , and visitor identification tool – VisitorIntel.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

FEBRUARY 25, 2021

First-party data (directly from your website). Third-party data (from a third-party provider). At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. Marketing and Sales activities (campaign responses, email opens, meetings).

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. We’re having another strong start to the year, Paul, in terms of downloads and subscribers, and very much appreciate everyone that’s found us. ” To Engagio, to Demandbase. This week’s show is called “ He Predicted Marketing Automation and ABM.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114

Full Circle Insights

DECEMBER 14, 2022

Access intent data: Thanks to intent data providers like 6sense, Bombora and Demandbase , B2B marketers can hyper-segment campaigns. Th e availability of intent data i s one reason ABM is so popular now. Download eBook. How to Enhance Your ABM Strategy by Leveraging Intent Data.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Funnels Top of Funnel 52

Full Circle Insights

MAY 20, 2022

Downloading a whitepaper. For example, if intent data tells you a prospect is researching products like yours, you can tee up first-party content (i.e., Rethinking B2B Marketing Outreach? Getting Accurate Marketing Data From Salesforce Requires a Native Application. Demandbase Attribution Debate Yields Surprises.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98