The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. A simple text link will do the trick: White Paper: 5 Keys to. Offer downloadable content. Increased Developer Productivity. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

SnapApp

SEPTEMBER 30, 2015

Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. Takeaway: Don’t keep your thought leadership tied up in lengthy white papers.

Personalization 48

Personalization Examples Content Marketing Planning 48

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Write case studies, eBooks, white papers, etc. Presenters of Inbound Conference. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Blog Demand Generation Twitter abneedles. I had at least 10 people instant message or email me a link to the “punch” and I saw it all over Facebook updates.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Everything Technology Marketing

FEBRUARY 19, 2011

And as social media matures, demands for proving social media ROI will inevitably increase. How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

AUGUST 9, 2011

Fulfillment – Email the white paper to ensure proper tracking and prospect email address. Also use this for other relevant offers or to drive sign-ups to email newsletters, ‘likes’ in Facebook, etc. Optimizing Landing Pages – Why Testing Is Critical was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Landing Pages 48

Landing Pages Optimization Forecasting Fulfillment 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). In the age of Twitter and Facebook, it's easy to let the channel be the answer. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. Demand Generation Tactics and Techniques. A robust, successful demand generation program requires several primary tactics, which include: 1. A quality website is vital for generating demand.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. Here at Marketo, we use lead nurturing and scoring to help us identify when someone is ready to buy.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising? Infographics?

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing. The act of using content to generate demand for a complex sale is a long-term proposition. That’s the first thing I suggest when it comes to demand generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. Demand Gen Report: Demand Gen is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys.

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

KoMarketing Associates

AUGUST 3, 2017

With the majority ( almost 80 percent ) of adult internet users in the United States using Facebook, it is possible to reach your decision-makers when they’re using Facebook, even though it’s for personal use. Some even attend a free product demo or webinar about the services or products they are interested in.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Albacross

APRIL 24, 2019

If you’re not 100% clear on the difference between inbound and outbound, here’s a quick breakdown: Essentially, outbound marketing interrupts your customer’s workflow, and “demands” their attention. Just think about the last time you logged into Facebook, for example. Did you pay attention to every sponsored post that you saw?

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Content Marketing Institute

JANUARY 14, 2019

Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. HANDPICKED RELATED CONTENT: Are You Generating Demand or Just Identifying It? According to GeoMarketing, customers exchange more than 2 billion messages with businesses on Facebook every single month.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Hinge Marketing

JULY 6, 2022

From Facebook to Twitter to LinkedIn, there are well-established platforms where you can meet—and influence—hundreds or even thousands of potential clients. White Papers. White papers have been around for decades—and for good reason. White papers tend to have a more technical slant. Online Networking.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Facebook Insights. 9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 14, 2015

And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Provide an incentive to contact your organization by offering a free report or white paper. Co-Brand/Co-Author Your Ebook.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

In the past companies viewed social as merely posting on sites such as Facebook and Twitter. Also make sure you put a plan in place that will enable you to consistently produce social marketing-worthy content—including blog posts, infographics, videos, and white papers. You ain’t seen nothing yet!

Social Marketing 48

Social Marketing Allocation Planning B2B Thought Leadership 48

SnapApp

APRIL 7, 2016

All content creators and demand gen leaders will find some very useful options. Without going into the different nuances and capabilities (which is a whole different blog, ebook, and white paper on its own), below are some of the leading systems that modern marketers should be using. Pardot & Salesforce. Social Management.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. You visit a website.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Full Circle Insights

NOVEMBER 25, 2020

Companies like Google and Facebook have totally disrupted how companies’ market over the past 15 years. I’ve had several B2B customers tell me that at a fast-growing startup company, marketers need three tools: Salesforce (CRM), Marketo (marketing automation) and Full Circle Insights (analytics). White Papers.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

NOVEMBER 25, 2020

Video streaming through social media such as doing Facebook lives and stories is a digital marketing trend that has changed marketing and it’s not hard to see why, said Simon Hansen, founder and blogger at Best Sports Lounge. White Papers. MQL vs Revenue-Based Demand Planning. Buyer Groups and Demand Units Demystified.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52