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Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.

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Outbound Email Marketing Strategy: Four “Must-Do’s” to Ensure Deliverability

DiscoverOrg

Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. These best practices are important to any and all organizations utilizing outbound email marketing for lead generation; however they are critically essential to small start-ups who may not have the history or longevity to help with deliverability.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Domain Name Service (DNS). Deliverability. “From” Address. IP Address.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

The contact data is drawn from True Influence’s master list of 30 million business contacts, which are continuously verified to ensure deliverability. Visits are tied to companies based on the user’s Web domain – a typical approach although one that can’t misses many sessions from home offices and mobile devices.

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Email Deliverability – Authentication Best Practices

Adobe Experience Cloud Blog

Identify the machines that send email for your organization and record the IP addresses and sending domains for each. To learn more, download the Email Deliverability cheat sheet. Email Deliverability – Authentication Best Practices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Top 10 Marketing Automation Mistakes

The Point

SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) are two key technical settings that are often overlooked by new marketing automation users, but should be a standard part of any marketing automation implementation. Not changing default email domain to properly brand tracking links. Not setting up SPF and DKIM.

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Technologies for Email Deliverability

Adobe Experience Cloud Blog

As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. Where do most marketing automation and CRM solutions fail when it comes to deliverability?