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How to Audit your Email Campaigns for Better Results

Webbiquity

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Domain Name Service (DNS). Deliverability. “From” Address. IP Address.

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Technologies for Email Deliverability

Adobe Experience Cloud Blog

As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. Where do most marketing automation and CRM solutions fail when it comes to deliverability?

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11 Email Marketing Trends You Can’t Ignore in 2021

Single Grain

In line with the same research, there is a modern approach known as BIMI that will come to your rescue: “ BIMI , short for Brand Indicator for Message Identification, allows domain owners to coordinate with email clients to display brand logos next to authenticated email messages.” It may also increase your email conversion rates.