Litmus

AUGUST 29, 2022

Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. . Your email deliverability is a result of your email reputation.

CAN-SPAM 102

CAN-SPAM Deliverability Domain Lead Scoring 102

The Point

DECEMBER 15, 2020

High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Click To Tweet. * Examine whether specific segments or list sources (particularly third-party lists) are more non-responsive, and look to optimize the communication to those segments.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. Bottom line: you need quality data on your audience to segment your offerings appropriately. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them.

Data Hygiene 48

Data Hygiene Work Management B2B Marketing Management 48

Launch Marketing

JANUARY 2, 2019

To be effective, your email marketing strategy should: Use segmentation for relevant and tailored messaging. But what information is fair game for email segmentation? To define segmentation list criteria, first make sure that your email campaign’s goals have been established. Amplify company content and boost SEO.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

SalesIntel

AUGUST 4, 2021

You sabotage your domain reputation and face serious deliverability issues for all emails. Bad data leads to lost revenue by adversely impacting your sales funnel. Data has to be accurate. Otherwise, there’s no reason to believe in your segmentation or your outreach. Untrustworthy data creates a vicious loop.

CRM 52

CRM Enterprise Management Business Work Management 52

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

ClickDimensions

NOVEMBER 13, 2018

When companies send to their entire database without proper segmentation and without regular data hygiene practices, spam trap addresses that normally aren’t included in a campaign make their not-so-happy appearance. Depending on who owns the spam trap, the impact can vary.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. This safeguards data hygiene, honors permission, and will help boost overall engagement.”

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Martech

SEPTEMBER 21, 2021

Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. Message deliverability is also an important factor to consider.

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122

SalesIntel

JUNE 2, 2021

With this information, you can start segmenting your lists and creating customized messages for your next campaign. This data is invaluable for analyzing the success of your campaigns and for assisting you in the development of 1:1 email communications. Focus on Deliverability. High deliverability does not happen by chance.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Litmus

DECEMBER 13, 2021

your list hygiene activities), you’re ensuring you have the most up-to-date consent of your subscribers. Let’s say you’re looking at a segment of inactive subscribers who haven’t opened an email from your company or business in the past six months. Monitoring deliverability or inbox placement. Double opt-in (DOI).

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Zoominfo

NOVEMBER 27, 2018

Be sure to make ongoing data hygiene a standard practice in your business. Yet, spam words don’t affect email deliverability as much as they once did. HubSpot ran an A/B test and found the word “free” didn’t hurt deliverability ( source ). List Segmentation: The Key to Email Marketing.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Porch Group Media

SEPTEMBER 18, 2018

In research by Satista , revenue in the “Furniture & Homeware” segment in the US is expected to reach $65,122m in 2018. In the “Furniture & Homeware” segment, 33% of total market revenue will be generated through online sales by 2022. ONLINE AND OFFLINE SALES.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

Litmus

MARCH 8, 2024

Start Today The evolving landscape of data privacy The landscape of email privacy is continuously evolving, driven by factors like technology, consumer expectations, and changes in regulation. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Bonus points if you have BIMI setup!)

Privacy 88

Privacy Marketing AI Email Marketing Data Hygiene 88