Launch Marketing

JANUARY 2, 2019

They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. To be effective, your email marketing strategy should: Use segmentation for relevant and tailored messaging. But what information is fair game for email segmentation? Amplify company content and boost SEO.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

ClickDimensions

NOVEMBER 13, 2018

Increased Spam Complaints = Decreased Inbox Placement. Mark it as spam. Spam Trap Addresses = Blacklistings. Spam trap addresses. Those mysterious email addresses lurking in your database, hidden in plain sight, that can wreak havoc on your reputation. Depending on who owns the spam trap, the impact can vary.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

SalesIntel

AUGUST 4, 2021

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. Deliver and win Let’s break down what opt-in email marketing is and how you can make sure you’re doing it right – and avoid mistakes.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

SalesIntel

JUNE 2, 2021

Even though email automation can simplify your task, you can never get into the “set it and forget it” mode. Email automation can simplify the research. Use Website Visitor Data. Identifying the demography and interests of your website visitors can help you tailor your email messaging accordingly. Request Demo.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Zoominfo

NOVEMBER 27, 2018

As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Longer subject lines, on the other hand, tend to have higher click-through rates as they offer more explaining what the reader can expect. Be sure to make ongoing data hygiene a standard practice in your business.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Litmus

MARCH 8, 2024

Start Today The evolving landscape of data privacy The landscape of email privacy is continuously evolving, driven by factors like technology, consumer expectations, and changes in regulation. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89