SalesIntel

OCTOBER 5, 2023

This is where the art of email list segmentation comes into play. This blog will explore the symbiotic relationship between email marketing and email list segmentation. But more importantly, we’ll spotlight the often-underestimated protagonist: data quality.

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The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Segmentation and relevancy (or lack thereof) has a significant impact on engagement.

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. What is a soft bounce?

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Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

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Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

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Litmus

DECEMBER 13, 2021

Read on for six ways you can set yourself up for privacy-proofing success (or jump ahead below): Increase collection of zero-party data. Track engagement with metrics other than open rates. Steer away from dependence on opens and geolocation. Increase collection of zero-party data. Double opt-in (DOI).

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