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53% of Marketers Say ABM Has Generated More Revenue Than Other Tactics

KoMarketing Associates

DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts. Marketers are seeing advantages in other areas as well.

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Report: Sales and Marketing Misalignment is Hurting the Customer Experience

KoMarketing Associates

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. When asked to identify the factors contributing to a disjointed customer experience, most respondents (41%) cited differing/misaligned goals.

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Why do Top Brands Consider Statistics to be an Important Aspect? Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. of the clicks, versus 19.3%

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More than 40% of Marketers Now Using Location-Based Marketing for Targeting

KoMarketing Associates

The LBMA recently published its “Global Location Trends Report,” and data suggested that there are several benefits associated with LBM. Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing. Leveraging Location-Based Data for Marketing.

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Report: All Categories of Marketing Technology Continue to Experience Growth

KoMarketing Associates

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others. This was followed by content and experience, commerce and sales, and social and relationships martech.

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71% of Marketers are Using Less Than 50% of Martech Stack Capabilities

KoMarketing Associates

Many marketers have turned to marketing technology (martech) to resolve pain points, but new research suggests that existing martech stacks are going unused. In the new year, most marketers (40%) stated that they intend on spending less than 10% of their budget on marketing technology.

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Report: Many Marketers Still Faced with Lead Generation Challenges

KoMarketing Associates

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement. About 44% admitted that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place. Marketers Remain Focused on Lead Generation.