Hubspot

OCTOBER 29, 2014

The Anatomy of the Corporate Content Team: 5 Models to Inspire Your Team''s Structure from HubSpot. Most online publications have borrowed their editorial structure from magazine publishing. Rather than contributors pitching ideas and editors assigning stories, writers curate and redistribute content published elsewhere.

Advertising Agencies 28

Advertising Agencies Aggregators Paid Search Agency Brand Identity 28

Paul Gillin

OCTOBER 5, 2011

Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior. HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Hubspot

APRIL 4, 2016

Curate Content. Keeping tabs on the industry will help you curate the best content from thought leaders, customers and other important figures. Taking in a great deal of information from all of these sources can inspire your marketing efforts in other areas. If a stat is pertinent to your whitepaper, blog, etc.,

B2B Marketing 28

B2B Marketing Buyer Personas B2B Curation 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

JULY 22, 2013

You’ve landed an internship -- one of the six things you must do to get your first job after college, says Forbes Magazine. The end result is a compilation of pro tips from HubSpotters including Chief Technology Officer Dharmesh Shah, Chief Marketing Officer Mike Volpe, and the current intern class. Congratulations! Do they blog?

Best Practices 28

Best Practices Work Management Inbound Marketing Network Marketing 28

Hubspot

JUNE 12, 2013

They''re derisively called “listicles” (list + article) and are considered kind of cheesy, the stuff of workout magazines and mindless websites like Buzzfeed. If you’re an inbound marketer and you’re trying to create content that draws customers toward your brand, think about putting things in list form whenever possible.

Viral Marketing 28

Viral Marketing Curation Trigger Marketing Class 28

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

AUGUST 12, 2015

The brand incorporates the lingo of their young consumers, which is curated by company employees in their 20s, into its messaging. 2) Outbound Marketing is Out. 2) Outbound Marketing is Out. Millennials want to feel connected and involved when it comes to their purchases, and traditional marketing does not encourage this.

Tips 28

Tips Paid Search Agency Peer-to-peer Youtube 28

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Scoop.it

MARCH 17, 2022

A real-life example is Cosmopolitan magazine, which considers 18- to 34-year-old women their core target audience. And while the magazine and website have a diverse marketing strategy, they appeal primarily to this audience. HubSpot is a prime example of a market leader that built its brand through content strategy.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Outgrow

JULY 15, 2021

Want to learn their YouTube marketing tricks? This is why we present to you our hand-curated list of 21 YouTube Channels that you cannot miss out on! Our list would have been incomplete without this marketing giant! HubSpot is all about transforming marketing into something people love, and we certainly love them for it!

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Marketing Insider Group

JUNE 8, 2015

They don’t just talk the talk, they walk the walk too with awesome conversions, focus on subscriptions and a print magazine to boot. MarketingProfs (@ MarketingProf s) – Led by their amazing Chief Content Officer @ AnnHandley , this is one of the best resources covering the latest trends and thought leadership in marketing.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Hubspot

MAY 1, 2017

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Hubspot

DECEMBER 11, 2013

To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we''re in the same boat. As an example, I recently wrote an article for a magazine.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. Marketing Automation vs. Inbound Marketing , October 21, 2010 If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JUNE 12, 2013

I understand (even as an inbound marketer ) how tempting it can be to take the easy way out. So I turned to some of the best email marketing experts I know to get insight into the tips and tricks they''re using to make email marketing awesome and as pain-free as possible. Segmentation takes up too much of your time.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Online Marketing Institute

JANUARY 16, 2013

Content Curation. Listly helps you curate items into lists you can then embed into a blog post. Using Storify, you can curate all different types of content about a specific topic, like blog posts, tweets, videos and images, into one board. But have you thought about using it to curate ideas for your content? Mark Tilly.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Ready to supercharge your marketing team’s performance?

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

B2B Marketing Zone Posts

OCTOBER 5, 2010

. - CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. To do that, curation must be part of the mix. or spread all over the globe.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. You can customize them too.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Hubspot

DECEMBER 16, 2013

At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. But it''s understandable that good content marketers are tough to find.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Optinmonster

AUGUST 27, 2023

Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). That’s why content marketing is part of inbound marketing. Content marketers create, curate, share, and distribute quality content.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Hubspot

MARCH 8, 2016

Below, we've curated a shortlist of eight examples of great co-branding partnerships to inspire you. The photos were published in magazines like Vogue, and were accompanied by thought-provoking questions like, “Can the shirt off your back change the world?” So, what do great co-branding partnerships look like?

Examples 28

Examples Brand Identity Branding Paid Search Agency 28

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). BtoB Magazine ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

JUNE 6, 2011

Founder of Social2B , social media marketing integrators and consultancies, with emphasis on Enterprise and B2B Social Media, SEO and SMM, and defining metrics and measurement systems, aligning traditional metrics with social media metrics. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100