Audience engagement: What it is and tips to improve it
Sprout Social
FEBRUARY 15, 2024
There are several metrics you can track, including: Likes Comments Shares Video views Click-through rate (CTR) Followers Time on page Conversion rate Video completion rate Track the metrics over time to spot trends or anomalies. The visuals are so consistent in style that any Chanel fan can spot them as being associated with the brand.
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