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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Best Practices.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Including these can increase CTR by up to 50%, according to Google. .

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. Always be on the lookout for those CTR underperformers. Again, we weren’t sobbing into our fine Bavarian beers about the loss.

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Aligning Paid & Organic Search Campaigns

seo.co

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. This information can be used to adjust ad budgets and improve CTR strategies to outrank competitors. Fill SERP With PPC-SEO Hybrid Strategies.

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KoMarketing’s Favorite Posts and Articles from 2019

KoMarketing Associates

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Must-read articles: Google Search may be showing featured snippets less often. Must-read articles: Data-backed insights on featured snippet optimization. Five hacks to enhance your organic CTR and rankings in SERPs. Featured Snippets Drop to Historic Lows. More Resources for Search Marketing and SEO: 41.