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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Immediacy SMS alerts are immediate.

SMS 244
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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. Create an SMS Marketing Team.

SMS 147
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10 Email Marketing Platforms To Grow Your Business

SendX

CRM, Difficult to use. Top 10 Email Marketing Softwares Mailchimp Mailchimp is a popular email marketing platform and CRM that is famous for its vast variety of features, templates and UI. Alternatively, you can also opt for Pay as you go plan, which lets you purchase email credits as and when needed. Constant Contact.

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Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

Unbeknownst to you though, halfway through your kickass demo, the prospect you are speaking with blurts out that they signed up for a free trial two days ago and instead had specific questions they wanted answered before making a purchase decision. But what about the data specifically related to the usage of your product itself?

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Marketing Automation for Financial Services Marketers

Act-On

SMS Marketing Automation Depending on how you use SMS marketing for your financial service marketing, you can use automation to schedule text messages within your ongoing campaigns, track performance, and include engagement data in customer profiles. Use cases abound.

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The Best Email Marketing Tools to Increase Sales

Webbiquity

Look into the tools that each level provides and make a purchase based on your business’ needs. It’s centered on customer relationship management (CRM) to help convert your leads into returning customers. On top of automation for emails, you can also use its SMS automation to send texts to your customers. Constant Contact.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). Each score predicts visits to a different Web page, typically representing a stage in the purchase process.