Remove webinars
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B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

markempa

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

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B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

markempa

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation. link] < possibly.

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Blog Makeover Nets Sales Leads for Software Company

The Point

build brand awareness and promote consideration of Navicure by pushing information of value to its CRM database of physicians, billing managers, and medical office administrators. Additional Resources – In the sidebar, Navicure presents downloadable information offers: white papers, ebooks, podcasts, as “additional resources” to blog readers.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you send via email?

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Follow any comments here with the RSS feed for this post.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). 4) Automatically feed these hot sales ready prospects directly into your CRM and automatically notify the assigned sales rep (based on product or territory or whatever…). Get Engineers Can Sell white paper now.