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B2B Email Marketing & Lead Nurturing: Planning Tips

BOP Design

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. 73% of successful content marketers nurture subscribers, audiences, or leads.

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Act-On

The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. When marketing automation integrates easily (we’re looking at you, CRM!), The cracks in your marketing automation platform may have been showing for some time.

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CRM Optimization: How to Get the Most Out of Your Customer Data [According to Experts]

Hubspot

Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. However, merely having a CRM isn't enough. To truly unlock its potential and maximize its impact, businesses need to optimize their CRM strategies. How to Optimize Your CRM 1.

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MDF Funds & How to Use Them

The Point

Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. . Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Why are channel partners leaving so much money on the table?

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Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Marketing automation simply takes nurturing to a whole new level. What other differences did I miss?

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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

In many ways, marketing automation software is a lot like CRM software in that it’s a fantastic technology tool with tremendous power, but it’s only as good as the implementation, process and commitment behind it. Most automation platforms have a similar set of tools, such as automated programs, website visitor tracking, lead scoring, etc.

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Three Focus Areas for Outstanding Appointment Setting

Only B2B

If you search for “appointment setting tips” on Google, you’ll receive approximately 3.5 Townsend Wardlow, a sales consultant, advises appointment setters to aim high and broad in order to obtain more appointments. million results! Three Focus Areas for Outstanding Appointment Setting. you’re wasting your time.