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The Ultimate Sales Playbooks: How to Create Your Own with Examples for Success

Salesforce Marketing Cloud

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. Start having conversations with your sales counterparts and understand their challenges to see if you can address some of them with your current plan. The best time to do that is during the company’s annual planning cycle.

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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot

Copywriters, marketers, and even sales professionals train AI models to optimize content for messaging platforms. This can help sales teams create impactful emails that follow tried and tested frameworks, such as the Problem-Agitate-Solution (PAS) and Attention-Interest-Decision-Action (AIDA) models. 29+ language options.

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Sales Pipelines: A Comprehensive Guide for Sales Leaders and Reps

Hubspot

A sales pipeline encompasses every stage of your sales process. An opportunity moves from stage to stage of your pipeline based on concrete actions, which is usually represented visually in your CRM. How to Build a Sales Pipeline. How long does it take to build a sales pipeline?

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Platform integrations : Instapage boasts their available integrations with over 100 different tools, including Facebook Ads, Google Ads, Rollworks, and more. Many users claim that sufficient training is required to be able to use the tool effectively. Cost : Linkedin Sales Navigator starts at $65 per month, per user. Optimizely.