Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But before you go fishing, you’re going to need to do some pre-event work to make sure your time is well spent. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. One of my most read blog posts in 2005 asked " Why dont sales people update the CRM and what can be done about it?

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. So what other ways have you used social media for your B2B event marketing? Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But before you go fishing, you’re going to need to do some pre-event work to make sure your time is well spent. Target them!

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

DemandBase

MAY 14, 2019

In the spirit of this theme of togetherness, we decided to do a #SwagSwap to not only share some great conference swag, but also share ABM best practices and tips. Read on for 15 great tips from ABM practitioners and vendors. It’s not a gift if it has your company logo on it.” – Sarah Askett (Event Marketing Manager).

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

SpotMe Blog

JUNE 30, 2023

Continually improve by gathering feedback from past attendees on what they valued most and want to see in future events through post-event surveys and by analyzing the event data you collect in your CRM / MAP during events. This is a great trick to increase event attendance without having to make a lot of effort.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I’ve found the most powerful way to improve sales follow-up on marketing generated leads is doing more frequent sales and marketing huddles.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Attendify

MAY 14, 2019

You can’t afford not to have a speed-to-lead event data strategy. In this piece, we’ll cover four actionable takeaways you can use to maximize the efficiency of your event’s lead-management program. Tip 1: Get smart about event lead scanning. Tip 2: Personalize your outreach. But don’t sweat it.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bottom-line sales performance reflects just how well sales and marketing are working together. Connect sales and marketing metrics together.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are a few tips that I often share with sales people who are doing their own lead generation. This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

BDB

JANUARY 12, 2024

Hybrid events in practice It’s clear that the potential of hybrid events is huge. But how do B2B marketers effectively make the jump to hybrid? Long term, food and nutrition brands can gauge market penetration lifts in target customer segments or expanded partnerships.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

markempa

JUNE 13, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. » Why dont sales people update the CRM and what can be done about it? What do you suggest?” Nearly everyone (170+ people) raised their hands.

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

SpotMe Blog

JULY 21, 2023

Many solutions offer tiered pricing plans for small events like advisory boards, mid-sized events like investigator meetings and satellite symposia, and large events like congresses and conferences. Top tip: To stay within your event budget , look for event registration software that does more than just event registration.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Take workflow tool Zapier : Event professionals can create “zaps” for their specific needs and synchronize movement between applications (e.g., automatically adding new contacts from your CRM to your engagement platform—and saving your team countless hours of manual labor).

Automation 134

Automation Budget Programs Work Management Marketing Management 134

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

TrustRadius Marketing

OCTOBER 1, 2018

Resources are categorized in different sales topics, including leadership, technology, sales tips and more. One recent post gives tips on how to stay motivated in your next quarter. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. Salesforce. InsightSquared.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Valasys

APRIL 22, 2020

Pro-tip: An impactful way to use community hashtags for branding is choosing the same from user-generated content (UGC). These hashtags are equally beneficial for live events, requiring participants to be present in physical form, as well as, for the execution of effective virtual event marketing.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? from your marketing automation platform.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

markempa

OCTOBER 31, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

JANUARY 21, 2013

When scanned and populated into your CRM, you eliminate the data entry errors that inevitably happen when business cards are entered manually. Related Resources: Trade Show Follow-Up: 5 tips to optimize response. Why not scan these codes with a smartphone or an iPad?

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This action-oriented session will provide tips and best practices that you can put into practice immediately.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Jim Berkowitzs CRM Mastery E-Journal for pointing me to it. Thanks to Jim Berkowitzs CRM Mastery E-Journal for pointing me to it.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Hubspot

APRIL 28, 2015

But if not, never fear -- we’ve got your back with our best tips for how to do it right. It's time to transfer it into your CRM. What other conference tips do you have? If you’re a conference-going expert, you probably have your own short list of tried-and-true tactics for making the most of a conference. (If Be prepared.

Conference 28

Conference Tips Peer-to-peer Tagging 28

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They dont update the CRM so I cant get the reports I need." " I told him this is a challenge that a lot of marketers face.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

NOVEMBER 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

TrustRadius Marketing

OCTOBER 1, 2018

Resources are categorized in different sales topics, including leadership, technology, sales tips and more. One recent post gives tips on how to stay motivated in your next quarter. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. Salesforce. InsightSquared.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In the show, you’ll hear from thought leading experts on a variety of marketing and lead generation topics. Why a new show? Why a new show?

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120