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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

Do not expect the LLM to be your source of truth because it’s not your knowledge base.” When you pull information from your own knowledge base , you’ll have relevant answers and information at your fingertips more efficiently. They might be knowledge bases that live in Salesforce or elsewhere.

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Is a HubSpot CRM Right For Your Business?

Lake One

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Because people hate using CRMs. Back in 2001, Gartner measured a 50% CRM failure rate. I’ve worked across multiple CRMs from Salesforce to HubSpot. Many times we get asked if a HubSpot CRM is right for our clients.

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What Is Customer Support, Anyway? Plus, 5 Ways To Make Yours Faster

Salesforce Marketing Cloud

Modernize your contact center The right mix of customer service channels and tools can help you become more efficient and improve customer satisfaction. AI can generate these responses based on customer data, knowledge base articles , or trusted third-party data. Show me how

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

ZoomInfo provides standard features comparable to other lead-generation tools, including access to details like job titles, email addresses, and phone numbers. This system leverages success data from CRM and Apollo account history, allowing users to pinpoint prospects with a higher likelihood of conversion.

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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Both B2C and B2C marketing automation work to send relevant messages, increase efficiency, and drive revenue, but let’s further unpack their differences. Increasing efficiency amongst your marketing team. You can also access a knowledge base and various HubSpot Academy courses. B2B vs. B2C Marketing Automation.

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Do you really know your customer? How your tech stack can unearth true insights

Modern B2B

Our data found a vast increase in CMOs putting growth as a major priority in 2023, compared to last year. There are so many budget leaks and efficiencies – all in the name of driving growth fast. Look into your technology for insights The CRM is awash with customers. In some ways, the results weren’t massively surprising.

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

ActiveCampaign ActiveCampaign is a powerful Marketing Automation and Sales CRM software founded in 2003 with the principle belief that all businesses need, and deserve, effective solutions to connect with customers. This powerhouse features Advanced Email Marketing, Marketing Automation, Sales CRM, Messaging Capabilities and more.