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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

What Is Automated Marketing? As a result, the system reduces human error and maximizes efficiency in your marketing. What Do You Need To Have in Place Before You Start Automated Marketing? Your system captures the contact details in your CRM. Is diving into marketing automation worth the investment?

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

What is Customer Data? Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Why is Customer Data Important?

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Getting Started With Your CRM

Ontraport

Quite a bit of thought, time and work go into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? What do you do next? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact data inside of it.

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CRM Automation: A look into AI in Lead Generation

Valasys

Introduction CRM systems are used by many B2B and B2C companies to organize their business processes and make complex tasks easier to complete. In Customer Relationship Management (CRM) context, AI can automate and improve various aspects of the customer experience.

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How Personalization and AI Can Improve the Process of Qualifying Leads

Marketing Insider Group

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. This can be simplified with audience targeting, sorting by demographic interests, and using geographic location targeting and more.

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LiveIntent launches Identity Enrichment on Salesforce AppExchange

Martech

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Once the customer in the marketer’s CRM is matched with the graph, LiveIntent will dedupe, cleanse and enrich the first-party data around the customer.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

What are Sales Tools? These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. What problems do sales tools fix?