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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

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5 ABM Lead Gen Myths Hurting Your B2B Strategy

NetLine

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. If your organization is focusing heavily on ABM and targeting specific individuals, there may be less value in spending on martech that supports or operates on a CPM basis.

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How to Choose the Right B2B Lead Gen Vendor (Without Being Intimidated)

NetLine

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. How do they get the leads? That’s right.

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Is paid social advertising still worth it in 2023?

Metadata

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. While they’re solid leading indicators of success, they shouldn’t determine paid social’s fate. But Abdallah, my go-to lead gen tactics aren’t working My lead gen tactics aren’t working was a phrase deeply entrenched in my vocabulary at Armorblox.

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LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

Metadata

Metadata users give more weight to CTAs aimed at lead generation via content (“Download”) and demo requests via sales pages (“Learn More”). *. Metadata customers separate their LinkedIn experiments into two distinct camps: lead generation and brand awareness. Note: This data includes Conversation ads. CPC last year.