7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website? Demand & Lead Generation Social Media Marketing demand gen demand generation lead lead gen lead generation leads social marketing social media social media marketing

How the Lead Management Platform Centralizes B2B Lead Gen

NetLine

The platform furthers NetLine’s goal of democratizing lead gen for all, enabling B2B Marketers to turn their current website traffic into revenue-based outcomes, streamlining their lead capture, lead management, and content amplification programs within one tool. .

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Do Prominent Lead Gen Forms Impact SEO? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answered question regarding under which conditions prominent lead generation forms may cause a site to rank lower The post Do Prominent Lead Gen Forms Impact SEO?

3 Newer Types of Content Tactics To Support Lead Gen

Oracle

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers. Luckily there are three new forms of content that capture leads at amazing rates.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Where does lead gen and lead quality fit in? How to spend less time and gather higher quality leads.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. Lead qualification in a post-BANT world.

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Lead Generation Guide: Basics of Lead Gen

Lake One

Lead Gen- you might be thinking they’re just buzz words you hear in business conversations or see in sales and marketing materials. But what’s so important about lead generation and what is it, exactly? Lead generation sounds simple enough, right?

Good revenue, bad revenue and lead gen in B2B marketing

TaylorMadeIn KEW

In this last post of the series, I turn my attention to the 3 rd and final of my 3 enduring fallacies of B2B marketing – that the purpose of B2B marketing is lead generation. And not all leads are good leads. They went on to say that it’s only through this lead generation activity that marketing can gain the respect of the business. Somewhere along the way we’ve become convinced that results mean leads – or even better – revenue.

3 Important Lessons for Lead Gen and Life

B2B Lead Generation

People look to me as an expert at lead generation because I wrote a book and speak about it. This is more complex than standard lead generation – we’re not trying to sell. Learn more about our experience with that here: “ Lead Generation: How using science increased teleprospecting sales handoffs 304%.”. As I continually learn new methods to improve my own lead generation, I understand the process better. What lead gen and life lessons did you learn in 2013?

Lead Generation Companies: How to Pick a Right One

LinkedIn Lead Gen Forms: Advantages, Limitations, and How to Make the Best Use of It?

Smarte

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads, improve branding, and build communities.

LinkedIn Lead Gen Forms: 9 Best Practices for Increasing Conversions

Oktopost

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. B2B Marketing B2B Marketing Tips Lead Generation LinkedIn

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. The simple act of generating leads – primarily through online means – has never been easier. This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research.

Six Easy Lead Gen Tips for Sales

Lake One

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. Capture those Leads. B2B Marketing Lead Generation

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). It can be helpful to have a reliable plan for generating leads when challenges loom (just like it can be helpful to have an evacuation plan before the building is on fire).

Why We Launched the Open B2B Lead Gen Marketplace

NetLine

Last Tuesday, we launched the open B2B lead gen marketplace , the first and only bid-based auction platform for Marketers. It’s a big deal for the B2B lead gen industry at large. How the Open B2B Lead Gen Marketplace Came to Be.

Breaking the Lead Gen Stereotypes

Lead Liaison

Besides the expensive traditional channels for generating leads, there is an innovative, often-overlooked approach to filling the top of your sales funnel: formal business referral program. Here are 5 steps to effectively use your professional network to become an extension of your sales force by generating high quality leads and business referrals: #1 – Define your Ideal Customer. If you follow the above 4 steps, you will have a consistent pipeline with relevant leads.

Are you doing webinars for lead gen? You should be.

Biznology

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). We generated 23 marketing qualified leads for our sales team to start working right away. And we’ve seen, the attendees from our webinars convert to warm leads very quickly.

5 ABM Lead Gen Myths Hurting Your B2B Strategy

NetLine

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy. Given the nature of ABM, your lead is most likely someone from a larger company, possibly 10k or more employees.

4 Lead Gen Triggers That Will Make Your Marketing Campaign a Roaring Success

Televerde

But with the help of lead gen triggers, you can get the focus back on you. Lead generation is tricky. That is where lead gen triggers come into play. What Are Lead Gen Triggers? There’s an example of a lead gen trigger. Lead Generation

This One Lead Gen Metric Will Help You Show Marketing ROI

Contently

If you’re hoping that your content is going to directly lead to sales on a consistent basis, you’re going to be sorely disappointed. more leads than those who publish less than four times per month, and 93 percent of B2B marketers say that content marketing generates more leads than traditional marketing strategies. Leads influenced: The number of people who engaged with a piece of content and converted into a lead within the next 90 days.

How One Company Increased Lead Gen by 2000 Percent - Case Study

Oracle

Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP

The Future of B2B Lead Gen Has Arrived

NetLine

This problem is an error within B2B lead gen and how it’s been presented to you—and it’s been throttling your business’s potential for decades. The Problem with B2B Lead Gen. And yet, somehow, the B2B lead gen space has been operating against this trend for nearly the same length of time. . For years, B2B lead gen vendors have forced Marketers to play by the same pricing rules, regardless of their needs, budget, buyer’s journey, or goals.

B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen

B2B Lead Generation

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. The greatest difficulty rests in thinking about lead generation and optimization in new ways – and hoping those ideas produce significant results. For example, the design process forced us to examine two important questions: what is a quality lead, and how do we measure it? Treatment #2 decreased lead generation by 11.9%

Oracle Eloqua Update: Fast-Track Lead Gen

Valasys

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.

Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen

B2B Lead Generation

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! My colleague Dave Green and I were essentially giving marketers the ingredients they needed to thrive in a pressure-cooker lead-gen environment: Build the foundation for lead generation programs. ( Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target ). Uncover qualified leads.

33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Green Lead's B2B

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead.

AI and Machine Learning Can Fast Track B2B Lead Gen and Sales Productivity

Martech Advisor

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations.

Tips to Amplify Your Lead Gen with Next Gen Social Data

Oracle

Here are some tips to infuse next gen social data in email marketing to improve ROI: 1. Which is why we put together an eBook, " Amp your Lead Gen with Next Gen Socia l " to help brands understand how segmentation, personalization and automation can increase email marketing ROI.

Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Tomorrow People

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time. Automating Lead Management sees a 10% or more increase in revenue in 6 months.”.

The Lead Gen Mistakes Marketers Are Making

Kapost

When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. . Without accurate and diligent lead generation reporting, marketers often don’t realize their pipeline is in trouble. Getting Real About Lead Generation .

B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy

Heinz Marketing

Is it Fraudulent to Spend Money on Lead Gen Without an ROI? The post B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy appeared first on Heinz Marketing. B2B Reads Demand Generation ABM abm strategy AIDA b2b purchases demand feedback lead gen praise ROI sales enablement tools word-of-mouth

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Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018

KoMarketing Associates

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018.

For Digital Marketers: How to Make LinkedIn Lead Gen Forms Work for Your Brand

PPCRAO.in

LinkedIn lead gen forms are a powerful tool to attract more B2B leads.Users can submit their information directly via the LinkedIn interface without having to navigate to your website, and fields are pre-populated to save effort.In

10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Boom, lead generated.

Bridging the Gap Between Lead Gen and ABM with Intent Data

Aberdeen HCM Essentials

You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. Salespeople talk about accounts, they talk about customers… they don’t talk about leads. It’s the strategy that can replace lead generation and get your team on the same page as sales. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM.