Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. It’s an omnichannel experience, and content marketers must rise to the challenge of communicating with their target audience in a personalized, meaningful way to engage and delight them.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

ClickZ

JUNE 6, 2020

80% of marketers said webinars helped reduce their CPC (cost per lead). Ebooks, whitepapers, and guides top the B2B content demand. The top 10 list shows ebooks, whitepapers, and guides hold the highest demand. The quickest demand generators. The not-so-quick demand generators. Senior VPs.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Unbounce

FEBRUARY 25, 2020

If they were going to hit their bold new revenue targets, they needed a way to kick customer acquisition into overdrive. We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference. Mark knows how to engage prospects and get ’em excited about SaaS.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. The lead generation tactics working today are the ones that target audiences at the bottom of the funnel.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

JULY 21, 2022

Here’s a closer look at three of the main reasons to use paid social ads: 1) They allow better targeting than traditional ads. Compared to traditional ads (where you essentially fly blind), paid social media marketing lets you hone in on the specifics of your target audience. 38 CPC , no platform rivals Twitter in terms of ROI.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Types of account targeting. What ABM tools do.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Paid Content 116

Outgrow

FEBRUARY 25, 2021

This means — your product should solve a critical pain point of a target audience. Also known as the AAARRR funnel, it is one of the most widely used tools to bifurcate growth hacking strategies based on different stages. This is the stage where you attract your target audience’s attention by bringing your brand in front of them.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ABM Agency

JANUARY 15, 2021

It’s simple: by allocating their budget (no matter how limitless or strained) wisely, and spending money only on channels and tools that meet their specific set of goals. Account-Based Marketing and Demand Generation are both content-heavy but highly potent tactics going into 2021. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Golden Spiral

DECEMBER 22, 2021

Often CMOs work closely with CIOs and other analysts to support demand generation programs with data and insights, both of which inform ROI. Using Google’s tools, you can determine how much it costs for every click for a certain keyword. The cost per click (CPC) is $5.00. It’s straightforward.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. The real advantage of Facebook lies in the amount of granular data available to target users. Behavioral Targeting: Behavioral targeting exists for the U.S.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

DECEMBER 22, 2020

PPC is one of SEO's most powerful tools — and vice versa. If it was the right keyword and phrase to target, that's success. Taking up the first organic spot for your target keyword is not enough anymore. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.".

PPC 101

PPC Work Management SEO Top of Funnel 101

NetLine

MAY 1, 2018

March 20th – Keynote presentation by Scott Albro of TOPO. “ #ABM becomes #B2B Marketing” target markets, too vague and not specific enough. But allow it to define Target Accounts. There’s also always time for a Boomerang, especially when you’re excited to share our MightyGuides book, 9 Experts on Rethinking Demand Generation.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Metadata

OCTOBER 4, 2023

We use the tool ourselves and you can use it just like us by following the steps listed below. We have our own data that we use to find the right people at the right accounts. You’ll also hear folks refer to these groups as “demand creation” and “demand capture”. Click “Create New Group” and select Brand Awareness.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Metadata

AUGUST 31, 2020

If you really want to leverage demand generation practices in your account-based marketing programs in 2020, you can’t stop at engagement. For example, you wouldn’t measure your demand generation funnel on # of target accounts engaged. They often stop at account engagement.

Demand Generation 98

Demand Generation Cost per Lead Cost Per Click Account Based Marketing 98

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . Common tool used: Google Analytics . . . #2: It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The ABM Agency

JANUARY 8, 2021

B2B PPC strategies also offer greater control of budget and targeting, helping to increase engagement by serving relevant content to specific audiences actively searching the web. Display ads improve brand visibility and awareness among a target audience. This is by no means an exhaustive list of PPC ad formats campaigns.

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. It’s a tough spot to be in and likely pushing you to embrace what Johnathan Dane , Founder of KlientBoost and presenter at DEMAND 2023, calls “shortism.” If your budget did fall, keep reading.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

MAY 3, 2020

Facebook could be the key to unlocking cost-effective campaigns for B2B marketers if its targeting capabilities were able to connect corporate to personal identities. Almost two-thirds of B2B marketers struggle to target B2B audiences through digital advertising. So, most B2B marketers cross Facebook off their list.

Facebook 98

Facebook Personalization Demand Generation CPC 98

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. Best sales tools”. 2017 - Sept. The better man wins.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Metadata

DECEMBER 8, 2021

A quick caveat with that in mind: rather than rebuilding your systems or buying other expensive tools to do this for you, just keep it simple with your measurement. You can get away just fine by using many of the same metrics for both your ABM and demand gen campaigns. Are you generating interest from the right people and companies?

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

ATAK Interactive

JANUARY 3, 2020

This is why we built some of these foundational tools into our Purposeful Marketing platform. This can be done in a project management tool, whiteboard, Word doc, spreadsheet, etc. This helps you organize the accountability of the person in charge of the project, event, or content getting published. Accountability Hub.

Paid Search Agency 103

Paid Search Agency Demand Generation Agencies Work Management Advertising Agencies 103

ATAK Interactive

JANUARY 3, 2020

This is why we built some of these foundational tools into our Purposeful Marketing platform. This can be done in a project management tool, whiteboard, Word doc, spreadsheet, etc. This helps you organize the accountability of the person in charge of the project, event, or content getting published. Accountability Hub.

Paid Search Agency 78

Paid Search Agency Demand Generation Agencies Work Management Advertising Agencies 78

ATAK Interactive

JANUARY 3, 2020

This is why we built some of these foundational tools into our Purposeful Marketing platform. This can be done in a project management tool, whiteboard, Word doc, spreadsheet, etc. This helps you organize the accountability of the person in charge of the project, event, or content getting published. Accountability Hub.

Paid Search Agency 60

Paid Search Agency Demand Generation Agencies Work Management Advertising Agencies 60

Single Grain

AUGUST 17, 2021

Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. Segment and personalize campaigns for targeted reach. Build brand awareness. Prepare buyer personas.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Circle Studio

OCTOBER 12, 2017

Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. It coordinates personalized marketing and sales efforts targeted at specific, named accounts. Learn More About Account-Based Marketing. Learn More about A/B Testing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

SocialPilot

JANUARY 18, 2024

To generate more reach and make your content go the extra mile, you could use Facebook’s Boost Post feature. You can also make use of a Facebook ad tool for better management of your Facebook ads. It also allows you to set parameters for your audience to target specific people. The audience may get tired of your content.

Facebook 98

Facebook Demand Generation Agencies Paid Search Agency Cost Per Click 98

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

PathFactory

SEPTEMBER 5, 2018

Effective targeting, messaging, testing and optimization are all worthy challenges on their own. Emily Thurman , VP of Demand Generation at AlienVault. We run awareness campaigns targeted to C-level audiences. John : Each tool can be used in precise ways to achieve precise goals. But to really master it is an art.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40