article thumbnail

Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Develop Marketing Contingency Plans.

article thumbnail

Free Internet and Your Content Marketing Strategy: What Could Go Wrong?

Content Standard

New security challenges, particularly in regards to mobile-enabled devices, create the need for new policies and greater awareness of the risks enterprise brands face. But where security support is concerned, your content marketing strategy has huge implications. With expanded Wi-Fi access comes the growing risk of security breaches.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

article thumbnail

What to Do When Your Twitter Account Gets Hacked

Hubspot

The worry, of course, is that if you haven''t built solid relationships on Twitter where followers are familiar enough with your tweeting habits to identify variation, that they''ll simply unfollow you or mark you as spam and move on with their lives. URL shortener to track their clicks inside of our social media marketing tools.

Twitter 28
article thumbnail

Maximizing Email Deliverability for Holiday and Peak Season

Martech Advisor

With more than $998 billion spent on retail during the 2018 holiday season, savvy retailers are optimizing content and marketing efforts well ahead of this year’s peak season, writes, Anthony Chiulli, Director of Product Marketing at 250ok. Optimal deliverability and engagement starts and ends with clean data.

article thumbnail

UltraVPN Review: Is This 2022’s Best VPN?

Single Grain

Having made a success of my digital marketing and eCommerce businesses, I feel fairly confident in saying I’m a pretty tech-savvy guy, but making use of a Virtual Private Network was a whole new experience for me. Malware and Phishing Protection . Ease of Use . Complete Data Encryption.

article thumbnail

Simple Steps To Strengthen Your Network Security

Aberdeen

Companies new to the market design a robust, current security framework into the network from Day One. Read: Reducing the Risk of Phishing Attacks: It’s About Time. and calls from outsiders trying to obtain your information (phishing). Keep sensitive data secure and off your laptops and mobile devices.