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10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. 4) Online Networking.

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4 Metrics to Track ROI in B2B Online Marketing

Hinge Marketing

” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement.

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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies. Connect with HubSpot :

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The Digital Divide in AEC Lead Generation Strategies

Hinge Marketing

Now I’m not saying get rid of your business developers and go strictly online, however, you need to find the right balance for your firm because the AEC firms growing by 20% annually have a healthy mix of online marketing and traditional sales efforts. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016.

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8 Steps to Success with Manufacturing Marketing

Oktopost

Ensuring that they find the relevant information about your business is part of digital marketing. Finally, and most importantly, digital marketing is an ROI positive channel, generally speaking. 8 Steps to Success With Manufacturing Marketing. Digital marketing can be a daunting topic, full of industry lingo and TLAs.

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Creating a Digital Marketing Strategy for Your A/E/C Firm: Why It’s Critical

Hinge Marketing

But our research shows the A/E/C industry to be the slowest of all the professional services in adopting online marketing techniques. The few A/E/C firms that have capitalized on the potential of online marketing are attracting new leads and building a tangible competitive advantage. Here’s why.

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Recognizing our Agency Partner Founding Members

Sprout Social

Arkside Marketing is a full-service ad agency specializing in regulated industries such as law firms, automotive, healthcare, and education. Arkside offers unique opportunities and creativity to clients seeking cost-effective advertising with personal customer service. Lead to Conversion. eSpark Media. Hype Well Media.