article thumbnail

How to Use ChatGPT to Analyze Your Media Plan Performance

Bionic

If you don’t yet have access to Bionic but want to play with some data, use this Media Plan Data Sample file for the next step. Download Media Plan Data Sample 2. CPM is the primary metric of cost effectiveness. CPM is in USD currency. Here are some sample prompts: Please summarize performance by vendor.

article thumbnail

How to Train Your Media Planning AI (The Right Way)

Bionic

Efficiency KPIs and Dependent Variables If you want to predict the cost efficiency of media placements, you need to include cost efficiency KPIs as dependent variables in your training data. Effectiveness KPIs as Dependent Variables If you want to optimize the effectiveness of your advertising (who doesn’t?)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

If the audience is larger than desired, the user can specify a quantity and the system will automatically extract a random sample of that size. Users can also apply suppression lists, exclude previously selected names, and specify whether the system returns all individuals, one name per household, or one name per postal address.

article thumbnail

Unfolding the Fold: Does page fold still matter?

Choozle

The conventional line of thought as it relates to fold position and CPM advertising has been that ads placed above the fold are more optimal because targeted audiences are more likely to see the ad before scrolling down the page. Traditional above the fold practices. Enter Chartbeat’s study on scroll behavior.

article thumbnail

Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

Cost models- CPM, CPA, CPL. Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Below are some sample units, including polls, surveys, and opt-in lead forms. Such information to gather includes: • Minimal spend. Account Manager experience. Optimization technology. •

Display 100
article thumbnail

[Watch] How to Run a Disruptive Demand Generation Content Program

NetLine

If it’s a CPM model, they don’t. Asking non-technical and traditional questions can help reveal what kind of results you can expect and at what cost. Find out how they reach their networks, ask to see sample leads, and scrutinize what the leads look like. If it’s CPL, they do.

article thumbnail

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps. Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option.