Bionic

JANUARY 7, 2024

If you don’t yet have access to Bionic but want to play with some data, use this Media Plan Data Sample file for the next step. Download Media Plan Data Sample 2. ROAS means “Return on Ad Spend.” ROAS is our primary metric of success. ROAS is a percentage. CPM is the primary metric of cost effectiveness.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Bionic

FEBRUARY 23, 2023

Efficiency KPIs and Dependent Variables If you want to predict the cost efficiency of media placements, you need to include cost efficiency KPIs as dependent variables in your training data. Effectiveness KPIs as Dependent Variables If you want to optimize the effectiveness of your advertising (who doesn’t?)

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Buffer

JULY 25, 2019

Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. Return on Ad Spend (ROAS) — Similar to Return on Investment (ROI), this looks at the dollars-and-cents impact of advertising.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68