Remove Cost Per Thousand Remove CPM Remove Media Plans Remove Sample
article thumbnail

How to Use ChatGPT to Analyze Your Media Plan Performance

Bionic

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. You need good data to train your media planning AI. Bionic now makes it easy for you to analyze your media plan data with your favorite AI tools.

article thumbnail

How to Train Your Media Planning AI (The Right Way)

Bionic

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

Cost models- CPM, CPA, CPL. Ad units and rich media. Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Account Manager experience.

Display 100
article thumbnail

How to Create a Truly Omnichannel Media Plan

Bionic

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool. Omnichannel media planning is a new form of media planning that integrates all placements across all media channels into a single, cohesive media plan.

article thumbnail

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark Consulting

Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Lower CPM/CPC. Buying ads direct through publishers or ad networks allow more premium inventory, at higher cost. SUMMARY. .