article thumbnail

What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. Pay per click (PPC) Ads. percent of the clicks. Conclusion.

SERP 111
article thumbnail

Ultimate Guide and Review of Ahrefs for 2023

seo.co

It also provides data on your competitors’ backlinks in order to help you outrank them through strategic link building. Pros: Provides insider information on competitive domains so that you can “steal” links from them. Another major benefit of using Ahrefs is that you can use it to build links strategically.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings. Most enterprise SEO platforms provide link analysis (i.e., what sites should you solicit links from) as part of their base platforms. Mobile/local analytics.

article thumbnail

How to Perform an SEO Competitor Analysis

seo.co

You’ll identify and study the companies and individuals most likely to compete with your business in search engine results pages (SERPs), learning not only how they’re performing, but which tactics they’re currently using. Link profile strengths. So where are your competitors getting their best links? Link profile weaknesses.

article thumbnail

Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

article thumbnail

Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The cost associated with content syndication depends on the website, but many times they are based on cost per lead (CPL) or cost-per-click (CPC). Several SEO tactics can generate signals that show an increasing demand for your website; however, let’s highlight link building.

article thumbnail

Personal Injury Attorney SEO Strategies

seo.co

You’ll also want to research the cost per click (CPC) for PPC ads related to your search terms. Lawyer-related keywords are the most expensive keywords across PPC ad platforms, but the cost varies depending on location.

SEO 52