Remove webinars
article thumbnail

How to Generate Leads That Will Convert

Vision6

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Here’s an example: Create compelling lead magnets: Offer valuable lead magnets, such as e-books, webinars, or exclusive offers, in exchange for email sign-ups. These can be e-books, webinars, and whitepapers.

article thumbnail

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Branded search problems — “Sales Hacker Webinar”. I would not be writing this case study today without him! 2017 - Sept.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Tried and True Ways to Improve Your Sales Skills

Hubspot

In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% Attend sales training. Sales training and professional development opportunities can keep your skills fresh. Plus, it can increase your sales. Implement roleplay.

article thumbnail

Content marketing for events: how to repurpose your event content

SpotMe Blog

For example, if you run a monthly webinar series, you could achieve a 365-day content calendar from all the topics you covered during the webinars. Case studies. Write a detailed case study about your event speakers and their achievements. Your event may create the perfect training opportunity for your target audience.

article thumbnail

Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track

Hinge Marketing

Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. Most recently, we published our first annual High Growth Study of 526 professional services firms. A webinar or speaking engagement you presented? But we all know professional services firms can’t exist without them. Additional Resources.

article thumbnail

Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. In our ongoing High Growth Study , we identify the online tools that the best performing firms invest in to reach their target audiences: Email marketing.

article thumbnail

3 B2B Marketing Trends for the Mobile Audience

Content Standard

That correlates with a tripling of growth in B2B mobile queries, Google reports. Millennials, who make up a surprising amount of B2B researchers, are very likely driving the mobile train. Studies show users have a surprising appetite for longer videos, even on mobile devices. Consider a Mobile App.