Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about. Focus on User Intent.

Keywords 100

Keywords Optimization Lead Scoring Lead Ranking 100

EMagine B2B Blog

APRIL 29, 2019

Consider Search Intent. When a user enters a search term into the search bar there is an objective or intent. This is referred to as “search intent.” Once you narrow down intent, get your keywords together. Long-tail keywords can be more specific and in tune with your audience.

SEO 88

SEO Practices Best Practices Top of Funnel 88

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Moz

OCTOBER 18, 2020

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs. Blake Denman: Home Services. HVAC company? Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. So you can rank for these search terms on Google and users can easily find your posts on page one of the SERPs. You should have a site architecture that accounts for each of your different user’s search intents.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Valasys

AUGUST 19, 2019

Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. . Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). All these factors have a direct correlation with healthier Click-Through Rates (CTRs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

OCTOBER 6, 2020

Ultimately, there was no correlation between the percentage of text changed and the success or failure of a post. identical text match and 11 completely new companies that do mobile advertising well: In the above example, while the text is changed and the examples are changed, Google sees that it still serves the same search intent.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

seo.co

MAY 16, 2021

The low-hanging fruit often includes long tail keywords like the 8-word phrase that wasn’t provided in Google’s Keyword Planning tool. Ranking high in the search engine results pages (SERPS) only matters if users click on your link. How do you get users to click on your link in the SERPs? Effective copy.

Paid Content 112

Paid Content SEO CMS Development SERP 112

ClearVoice

JULY 7, 2022

Dwell time may not be officially recognized by Google as a ranking factor, but SEO experts have proven a strong correlation between this metric and high search engine rankings. Use an exit-intent pop-up: An exit-intent pop-up works by presenting readers a special offer as soon as they try to navigate away from your site.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Ultimately, it's more important than ever to be intentional about your website and the content you publish. If you've set different goals, make sure to add interview questions that correlate with them. Lack of focus on user intent.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Moz

OCTOBER 25, 2019

I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. This is a great example of a long tail keyword phrase that could provide direct conversions. The SERPs are incredibly volatile things, with Google making updates multiple times every day. Great question!

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Conductor

OCTOBER 28, 2020

How the SERPs change over the campaign. This means that each of the keywords you target should be assessed against these four criteria: Search interest Relevance Intent Achievability. We will mainly focus on search interest and relevance, and then shift to intent and achievability. Intent and Achievability.

SEO 69

SEO Webinar Metrics Ad Building Marketing & Strategy 69

seo.co

JANUARY 31, 2022

To reap all these benefits, you have to carry out extensive on-page and off-page optimization, which would eventually lead to a rise in SERPs for targeted and untargeted keywords. Search ranking is a critical KPI since it directly correlates with the success of your digital marketing efforts.

SEO 111

SEO Webinar Metrics Lead Ranking Lead Scoring 111

Moz

NOVEMBER 18, 2019

Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. It’s immediately clear that the intent here is informational — something to note when we examine Quip’s page. Moz reports 1.7k–2.9k

SEO 60

SEO Top of Funnel Long Tail Marketing Lead Scoring 60

Moz

JULY 17, 2019

Cindy Krum— Fraggles, Mobile-First Indexing, & the SERP of the Future. If you write an amazing, high-traffic blog post, the people visiting it don't have commercial intent. People landing on a sales page have 50x higher intent. Blog visitors often don’t have commercial intent. Aaaand, that's a wrap!

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

Directive Agency

NOVEMBER 11, 2016

User’s search intent (the best guess of what the user wants). Having multiple branches of your campaigns that trace back to your primary keywords will also help you target the long tail modifications of those keywords. This should help you tackle more of the market share for individual SERPs as well. That’s right.

Mobile Marketing 40

Mobile Marketing Paid Content Search Marketing B2B Marketing 40

Single Grain

OCTOBER 31, 2023

Domain authority is not a metric that Google uses when compiling their ranking order for the SERPs, but it is a gauge of how well you can expect to perform against your competitors. Prioritize long-tail keywords : Long-tail keywords are more specific and often attract a more targeted audience.

Lead Ranking 98

Lead Ranking Lead Scoring Domain SERP 98

Single Grain

MAY 5, 2020

And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords. And, thanks to Natural Language Processing (NLP), it can also interpret the intent behind a search.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Single Grain

JUNE 24, 2021

Long-Form Content. Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Use long-tail keywords to answer common audience questions.

SEO 138

SEO Trends Content Marketing SERP 138

accelerate agency

OCTOBER 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Consider user intent This relates somewhat to creating good content, but it’s worth noting itself. As search engine technology develops, user intent becomes more important than user input. What’s E-A-T?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Consider user intent This relates somewhat to creating good content, but it’s worth noting itself. As search engine technology develops, user intent becomes more important than user input. What’s E-A-T?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Optinmonster

JANUARY 22, 2024

Look for patterns, correlations, or surprising findings that offer new perspectives. Here’s how to effectively incorporate synonyms and related terms: Understand User Intent : Start by understanding the intent behind the search queries related to your primary keywords. Include these in your content where relevant.

Lead Ranking 52

Lead Ranking Lead Scoring Traffic SEO 52

accelerate agency

APRIL 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Consider user intent. As search engine technology develops, user intent becomes more important than user input. SERP rankings. What’s E-A-T? We’ll get to that shortly. Some key trends for SEO in 2021 include: .

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

JULY 3, 2023

Off-page SEO: This refers to actions taken outside of your own website to impact your rankings within SERPs. SEO requires time and continuous effort to improve your site’s content, design, and backend structure to naturally rank higher in the SERPs. Another difference is the scope of their strategies.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. Long tail keywords are easier to rank for but have less search volume.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

seo.co

FEBRUARY 9, 2023

Hummingbird interprets the intention behind a user query, rather than looking for an exact match keyword, so you can’t rely on one-to-one matches and repetition to earn you a keyword rank. Instead, thanks to Hummingbird and semantic search , you’ll need to take your keyword targets with a grain of salt. Include H1, H2, H3, etc.

Optimization 111

Optimization SEO Lead Ranking Lead Scoring 111

Single Grain

AUGUST 24, 2023

It provides insights into user intent , seasonal variations and competition. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries. Backlinks tell Google that the website is authoritative, and thus you’ll have a better chance at ranking higher in SERPs.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. Long tail keywords are easier to rank for but have less search volume.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

seo.co

OCTOBER 25, 2021

Relevance is how closely the content of a page is going to meet a user’s needs and expectations (known as matching search intent ). When it comes to user experience, every one second in improved site speed is shown to be correlated with a two percent increase in conversions. Descriptions. The limit here is 160 characters.

SEO 111

SEO CMS Development Mobile Marketing Keywords 111

seo.co

OCTOBER 6, 2021

When it comes to user experience, every one second in improved site speed is shown to be correlated with a two percent increase in conversions. It’s also used to produce the entries in search engine results pages (SERPs) that users will come across. This makes it helpful for optimizing your site for specific keywords and phrases.

SEO 98

SEO CMS Development Mobile Marketing Keywords 98

KoMarketing Associates

JULY 18, 2019

What does the SERP look like now. We know that Google changes SERPs based on the location and device of the searcher, but what are we actually doing about it? Rob Bucci talked about the challenges involved, and how SEOs can better leverage localized SERPs. For many queries, national SERPs don't exist. .

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Directive Agency

MAY 9, 2017

New opportunity identification in SERPs. This content should serve three purposes: Rank for keywords with high volume and valuable intent. A trick we use to better correlate your eBook signups into actual leads instead of buyers simply looking for content is to add one more field to form. Content marketing. Keyword research.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

seo.co

DECEMBER 25, 2020

Unfortunately, this correlation doesn’t exist. But Google was open and honest about its intentions and its standards since it announced the update nearly two months before its rollout. Unifying SERPs. How Google Defines Mobile Friendly. Being optimized for mobile can actually help your rank even in desktop sites.

SEO 98

SEO Mobile Advertising CMS Development Lead Ranking 98