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Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Measuring a Text Ad's Effectiveness by Search Engine Watch The always insightful David Szetela demonstrates the importance of grouping keywords properly before rushing to judgement on the quality of a text ad.

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) and how they relate to search engine marketing. Tags: General Marketing.

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. Search engine rap (oxymoronic, but true). Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. How not to use PowerPoint. Clueless tech support. What do these have in common? tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Bookmark this page and keep it near the top of your list. Another great post from Danny is The Beginner's Checklist for Learning SEO , a step-by-step guide to creating a well-optimized website.

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