Copyright Opt-in Rules Privacy 
Salesforce Marketing Cloud
OCTOBER 26, 2021
Consumers want and expect the ability to control their personal data, retain the right “to be forgotten,” and actively manage their privacy preferences. What does data privacy mean for small and growing businesses? Dig into data privacy law. We are living in strange times. Here’s what we heard: 1. consumers were 1.5X
Salesforce Marketing Cloud
DECEMBER 20, 2023
This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable.
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Act-On
NOVEMBER 7, 2023
Once your emails go off to explore the world on their own, your work still isn’t done. Are your emails making it to the inbox? Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. But never fear! We’ve got you. True: that’s the end goal.
Industrial Marketing Today
NOVEMBER 16, 2009
Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Is the promised/perceived benefit strong enough to overcome the readers’ need for privacy, or their reluctance to add another marketer to an already overcrowded inbox?
Hubspot
SEPTEMBER 17, 2012
It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. It's not a perfect system the social networks have worked out, but it's important for marketers to know -- because believe it or not, lots of marketers are breaking these rules and don't even know it.
Hubspot
FEBRUARY 10, 2012
And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Include an opt-out link, and honor unsubscribes promptly. Law has been all over the marketing news lately.
BenchmarkONE
SEPTEMBER 29, 2021
Think of marketing compliance like any other marketing best practice – the rules and guidelines are there to help you build trust with your customer base and get the most out of your marketing efforts. . What is Marketing Compliance? Why Marketing Compliance Is Important . Marketing Compliance Standards to Know.
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