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Measuring Success: KPIs and Metrics for Medical Device Telemarketing Lead Generation

SalesGrape

In the competitive world of medical device sales, lead generation is a crucial aspect of success. With advancements in technology, medical device telemarketing has become an effective strategy to reach potential customers and generate leads. A high contact rate indicates efficient targeting or accurate contact information.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

The Point

Leads360 base their conclusions on studying more than 20 million leads. They claim that “contacting potential customers six times is the best way to maximize conversion rates without overtaxing staff resources.” emphasis mine).

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PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

ViewPoint

Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire. Jim and I talk extensively about sales, marketing, leads, and how they should all work together so companies can cut down on leakage. Stay Tuned.

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Your Questions About ABM — Answered!

The Mx Group

Demand Gen and Lead Management. B2B Telemarketing. For a deeper dive, please check out our on-demand webinar or visit our Resources page which contains many additional insights and research on ABM! You never know, it may spark a conversation. Topics Demand Gen & Lead Management. Content Marketing.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He describes a recent conversation with a client: “She said, ‘I’ve got to develop how I’m going to approach inbound vs. outbound.’

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Your Top Ten Questions About B2B Buyer Personas

The Mx Group

Demand Gen and Lead Management. B2B Telemarketing. You never know, it may spark a conversation. Topics Demand Gen & Lead Management. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Design and Content. Content Marketing. Interactive Content.