Content, Online Marketing and Web 2.0

Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. 40% of Marketers plan to increase their budgets in 2010.

Paid Content

Paid Content Online Marketing Paid Search Agency Web 2.0

Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

Online Marketing Institute

JUNE 4, 2009

for business-to-business marketing and add an empirical perspective on the subject from Finland. for business-to-business marketing and add an empirical perspective on the subject from Finland. means technologies that enable users to easily communicate, and organize, create and share content. Overall, web 2.0

Web 2.0

Web 2.0 Business to Business Wiki Copyright

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content?

Work Management

Work Management Marketing Management Marketing Automation Services Planning

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

JULY 10, 2009

In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0

Web 2.0

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership

Web 2.0 and the Evolution of Marketing

WebMarketCentral

MAY 3, 2007

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 social tagging and its impact on marketing practices. First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0

Web 2.0

Web 2.0 Wikipedia Paid Search Agency Digg

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

JUNE 26, 2007

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 The percentages shown below are the proportion of total Web 2.0 tags: web 2.0,

Web 2.0

Web 2.0 Tagging Digg B2B Thought Leadership

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Second, you need to have compelling content that meets the prospects needs. Sounds easy right?

B2B Marketing

B2B Marketing Top of Funnel Paid Search Agency Content Marketing

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can leave a response , or trackback from your own site.

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount

WebMarketCentral

AUGUST 4, 2008

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. However, in that wealth of content, it's easy to overlook something. For brand marketers, the L.A.

Web 2.0

Web 2.0 Brand Identity Branding Internet Marketing

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Planning

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Content creation doesn’t have to be hard.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Creativity

Creativity Planning Work Management Marketing Management

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. Let us know! Like Be the first to like this post.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation

Curation RSS Web 2.0 Content Marketing

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Ardath Albee, CEO of Marketing Interactions, Inc. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning

Planning B2B Marketing Emarketing B2B

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. You can follow any responses to this entry through the RSS 2.0 No one knows your industry and customers better than you. United States License.

Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Like Be the first to like this post.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media

Social Media Social Marketing B2B Marketing Paid Search Agency

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

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Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

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Planning

Planning Work Management Marketing Management Marketing Automation Services

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

Social Media Success Stories

Anything Goes Marketing

MARCH 8, 2009

While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal). The real point is that good content drives traffic and your blog can be the driver for all of your other social media efforts.

Social Media

Social Media Web 2.0 Media Blogger

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. You can follow any responses to this entry through the RSS 2.0 If there’s one thing missing is the ability to draw on the page. United States License.

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database.

Planning

Planning Email Marketing Work Management Marketing Management

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

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Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

We would certainly have shorter meetings and maybe better content. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 What is essential? What is just fluff? United States License.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

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Work Management

Work Management Planning Marketing Management Advertisements

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Social Media

Social Media Resources Media Web 2.0

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Social Media: The Journey Begins With You

Marketing Insider Group

JUNE 9, 2010

Related Posts: 9 Essential Social Media Resources 8 Essential Social Media Resources 7 Common B2B Social Media Marketing Mistakes Integrating Social Media and Search Top Takeaways From Blogwell Philly 2010 About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Social Media

Social Media Media Co-Registration Paid Search Agency

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Effectiveness

Online Marketing News in 2009: The Year’s Hottest Events

Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

Trending Sources

Marketing Content That Sells

The Rise of the Content Marketer « The Effective Marketer

How old-school data capture is poisoning marketing and what to do about it

Web 2.0 and the Evolution of Marketing

Web 2.0 Social Tagging Sites, Part 7: The Best

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Charts and Trends « The Effective Marketer

Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount

Selecting the Right Email Marketing Provider « The Effective Marketer

B2B Marketers Hold Off on Killing Traditional Media

Content Creation Made Easy

What Makes a Great Creative Brief? « The Effective Marketer

The Ghost Blogging Debate Done Right

How to Fail at Social Media

Explaining Social Media

WordPress Plugins for Marketers

Is Content Curation an Easy Way for Content Marketers to Do More.

Using Content to Move Prospects Forward in the Sales Cycle

B2B Marketing Summit Shows Old Problems Persist

How Success is Misunderstood

7 “Rs” for B2B Marketing Content Planning

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

Why Sales and Marketing Don't Get Along « The Effective Marketer

7 Common B2B Social Media Marketing Mistakes

Social Media's Next Victim?

Variety of Content is the Key in the Early Stages of the.

More Free Marketing Knowledge

Marketing Automation Monday is Here!

new year's resolution: share ideas

Social Media Success Stories

Making Website Reviews Easy

Aberdeen Shows How to Do Email Marketing Right

What Trigonometry Has to Do With Marketing?

how good a boss are you really?

The Six Minutes Challenge

The Opposite of Advertising « The Effective Marketer

The Fun Theory: How to Change Behavior

8 Essential Social Media Resources

Best Companies Don't Need Marketing

Social Media: The Journey Begins With You

Marketing By Objectives « The Effective Marketer

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