Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. As more customer interactions are online we can collect more data and use this data to prove the value of marketing activities, particularly content marketing.

Top of Funnel 345

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 345

Hinge Marketing

FEBRUARY 16, 2015

Even before the advent of the Internet, Blake Christian had already discovered the advantages of content marketing. “When you talk about content marketing to CPAs, you often get blank stares,” Christian observes. This profile focuses on Blake Christian, a Visible Expert for corporate tax planning.

Cost per Acquisition 48

Cost per Acquisition CPA Marketing Budget Creation Ideal Customer Profiles 48

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Envy

MAY 5, 2021

Dissecting the very short lives of the B2B marketing budgets in 2020 - 2021 will not take long. Q1 2020 - World in oblivion, marketing budgets approved. Q2 2020 - Coronavirus reality shocks the world, marketing budgets cut or stopped altogether. 2021: The B2B marketing stakes are high.

Marketing Budget 118

Marketing Budget Budget Programs B2B Marketing Paid Search Agency 118

Hubspot

JANUARY 25, 2021

An intimate seminar or startup launch party hosted online? Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. We’ll talk more about how to build an event marketing strategy below. Types of Event Marketing.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

LeanData

JANUARY 5, 2015

So, I’m happy to present to you a set of methods that I had been previously using to make campaign and content decisions. Why do we need to use lame phrasing like “data-driven” and add it to the front of every marketing strategy? White elephant marketing” was already taken? Best wishes for a prosperous 2015!

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

LeanData

JANUARY 5, 2015

So, I’m happy to present to you a set of methods that I had been previously using to make campaign and content decisions. Why do we need to use lame phrasing like “data-driven” and add it to the front of every marketing strategy? White elephant marketing” was already taken? Best wishes for a prosperous 2015!

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

LeanData

JANUARY 5, 2015

So, I’m happy to present to you a set of methods that I had been previously using to make campaign and content decisions. Why do we need to use lame phrasing like “data-driven” and add it to the front of every marketing strategy? White elephant marketing” was already taken? Best wishes for a prosperous 2015!

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

ClearVoice

AUGUST 14, 2023

To stand out, they need a solid content marketing strategy. One that enables them to consistently produce high-performing content that checks all the compliance boxes. Then, they must measure and optimize content for maximum effectiveness. Different content marketing strategies you can start implementing today.

Marketing Management 52

Marketing Management Marketing Budget Marketing Strategy Marketing & Strategy 52

Integrated B2B

OCTOBER 26, 2012

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.

Social Media 40

Social Media Trade Show Social Marketing Planning 40

Adobe Experience Cloud Blog

DECEMBER 21, 2011

by Kelly Waffle From the first day we start a job in marketing, many of us are taught to focus on leads. We learn to build successful lead generation programs, implement effective lead nurturing campaigns, and cultivate leads from our website and social media content. How and when did marketing engage with these opportunities?

Sales Qualified Leads 48

Sales Qualified Leads Tips Leads Lead 48

Only B2B

MARCH 13, 2020

Some are just visiting (leads), some know their problems (MQLs) and some are considering your product or service as a solution to their problems (SQLs). You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer. Lead Nurturing.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Adobe Experience Cloud Blog

AUGUST 16, 2016

first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels. Whatever your campaign objectives are, it’s likely that content will serve as the meat of them. Software and Tools: 10%.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Valasys

JANUARY 2, 2024

In today’s era, small businesses may not possess multibillion-dollar marketing budgets, but it doesn’t mean they can’t compete with large companies. It requires implementing a strong link-building strategy to unlock a world of opportunities for online business growth, attracting customers, and increasing profits.

Link Building 40

Link Building Small Business Marketing Marketing Budget Effectiveness 40

markempa

FEBRUARY 9, 2015

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. No plan for consistency. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Content Standard

AUGUST 29, 2016

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? There are many others.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

ATAK Interactive

JULY 29, 2019

That’s not to say you shouldn’t delight your current customers by posting great content on LinkedIn, it’s just setting a realistic expectation for WHY you are using the tool. How you get “out there” needs to be strategic, cost-effective, and needs to provide you with the best chance to get your prospect to take action towards connecting.

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

Envy

AUGUST 31, 2017

Mature, well-established companies often have large marketing budgets at their disposal and heavily rely on outbound marketing techniques. It is all well and good, but young innovative startups are often forced to spend a large chunk of their marketing budgets towards brand awareness and market education campaigns.

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

ATAK Interactive

JULY 16, 2019

That’s not to say you shouldn’t delight your current customers by posting great content on LinkedIn, it’s just setting a realistic expectation for WHY you are using the tool. How you get “out there” needs to be strategic, cost-effective, and needs to provide you with the best chance to get your prospect to take action towards connecting.

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

Webbiquity

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

WebMarketCentral

JUNE 18, 2008

The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded). B2B Marketing Has Changed Dramatically The report authors spend considerable ink on the changes that B2B marketing has undergone since 2000.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

ATAK Interactive

JULY 29, 2019

That’s not to say you shouldn’t delight your current customers by posting great content on LinkedIn, it’s just setting a realistic expectation for WHY you are using the tool. How you get “out there” needs to be strategic, cost-effective, and needs to provide you with the best chance to get your prospect to take action towards connecting.

Top of Funnel 60

Top of Funnel Planning Work Management Marketing Management 60

B2B Digital Marketer

SEPTEMBER 15, 2020

A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. 00:36 – Joe’s background in B2B Digital Marketing.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Valasys

AUGUST 28, 2019

Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives. As Stefanie Grieser, Co-Creator at Shine Bootcamp & Director of Growth at Sphere, stated: “ Event marketing is an extension of your content marketing.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

PathFactory

AUGUST 22, 2018

Whether online or offline, event marketing offers some of the most powerful opportunities for 1:1 qualification and warm list building. But for an effective event strategy, there is so much more to it than just showing up. An events strategy is really the cornerstone of a solid overall marketing strategy.

Sales Management 40

Sales Management Ideal Customer Profiles Webinar Metrics Top of Funnel 40

Lead Liaison

NOVEMBER 2, 2018

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. 63% of marketers use tradeshows as a form of lead generation ( source ).

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

SWZD

OCTOBER 16, 2019

Mercer provides professional services and consulting in 3 primary areas: Health – the health division advises and assists employers in the design and management of employee health care programs and administration of non-retirement related benefits packages. Jeanniey graduated with a masters in teaching in Pittsburgh, PA.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

nDash

OCTOBER 21, 2020

How much time does your marketing team spend creating content? According to research from coSchedule , most marketers spend one to six hours, on average, to create a single piece of content. And that translates to about 46% of most companies’ marketing budgets, according to HubSpot.

Marketing Budget Creation 98

Marketing Budget Creation Content Webinar Metrics Marketing Budget 98

Webbiquity

NOVEMBER 12, 2013

Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hinge Marketing

JUNE 19, 2019

In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. This article focuses on viewing marketing from the customer’s point of view. Yet many B2B and professional services marketers today treat their digital brand as a dusty display ad.

Work Management 93

Work Management Marketing Management Marketing Budget Top of Funnel 93