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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. Content Marketing vs. Paid Search. Content Marketing vs. Display Ads.

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money.

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Social media takes your marketing event to the next level

Integrated B2B

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The way you approach your trade show or marketing event should reflect this, not ignore it.

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The Ultimate Guide to Event Marketing

Hubspot

Was it a conference or trade show? An intimate seminar or startup launch party hosted online? Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Event marketing refers to a variety of events. Types of Event Marketing.

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“Data-Driven”! How could my life be any better?

LeanData

So, I’m happy to present to you a set of methods that I had been previously using to make campaign and content decisions. Why do we need to use lame phrasing like “data-driven” and add it to the front of every marketing strategy? White elephant marketing” was already taken? Best wishes for a prosperous 2015!

Webcast 40
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“Data-Driven”! How could my life be any better?

LeanData

So, I’m happy to present to you a set of methods that I had been previously using to make campaign and content decisions. Why do we need to use lame phrasing like “data-driven” and add it to the front of every marketing strategy? White elephant marketing” was already taken? Best wishes for a prosperous 2015!

Webcast 40
article thumbnail

“Data-Driven”! How could my life be any better?

LeanData

So, I’m happy to present to you a set of methods that I had been previously using to make campaign and content decisions. Why do we need to use lame phrasing like “data-driven” and add it to the front of every marketing strategy? White elephant marketing” was already taken? Best wishes for a prosperous 2015!

Webcast 40