Inbox Insight

DECEMBER 8, 2023

It has gained traction among B2B marketers for its ability to provide more insight into their target accounts – allowing for personalized messaging and content that addresses the most pressing pain points. Paired with intent data, ABM is a force to be reckoned with.

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Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For every action a prospect takes, they create a trail of intent data across the internet.

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Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. What is Intent Data, anyway? Implicit Intent: This is where things get interesting.

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Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

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Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

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Intent B2B Marketing Intent Signal Lead Ranking 62

Zoominfo

MAY 27, 2021

But how does ZoomInfo Intent work? We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision , your prospects embark on the digital journey of research and vendor assessment to narrow down their options. The Intent Data Difference: How it Works.

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SalesIntel

APRIL 15, 2024

Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

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SalesIntel

MARCH 14, 2024

What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives.

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DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

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SalesIntel

DECEMBER 8, 2023

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

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Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

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SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. They go online, read content, hunt for answers, and learn to cope with their discomfort. B2B intent data provides an accurate and effective solution.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Heinz Marketing

AUGUST 17, 2022

The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. Consumer purchases can act more on persuasion, which is a great opportunity for human contact in the process.

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Oktopost

DECEMBER 4, 2023

For example, the Shared Experiences spotlight shows prospects who attended the same schools or worked at the same companies as you, and the LinkedIn Activity spotlight uncovers prospects who have posted or shared content on LinkedIn in the past 30 days, showing you who is most active on the platform.

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Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

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Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? What are the benefits of using buyer intent data?

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Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

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Zoominfo

AUGUST 16, 2021

Its growth is changing how teams prioritize their time and gather behavioral signals about prospects and accounts. They visit websites and read articles and product reviews — you know the deal — and it’s this type of online activity that’s trackable and at the heart of what makes Intent possible. Pretty cool, right?

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Inbox Insight

OCTOBER 27, 2023

This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. This information helps in understanding their perceived intent or their purchasing readiness. The strength of a buyer’s intent can be gauged through the types of content consumed.

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Heinz Marketing

APRIL 5, 2023

If you want to have relevant, impactful, and personalized messaging, you need a deeper understanding of the personas you are targeting. If you want to have relevant, impactful, and personalized messaging, you need a deeper understanding of the personas you are targeting. Who is most likely to make a purchase?

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SalesIntel

JULY 10, 2023

Personalize Outreach Efforts: With intent data, businesses can tailor their messages and campaigns to align with prospects’ interests and needs. By delivering relevant content and targeted communications, companies can create meaningful connections and foster engagement, increasing the chances of conversion.

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TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

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Leadspace

SEPTEMBER 16, 2022

According to SalesIntel, “Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service.”. It is collected from a web users’ observed behavior – specifically web content consumption – that provides insights into their interests.

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Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. How to collect B2B Intent Data? Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

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SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. Craft engaging content that converts. What Is Intent Data in Marketing?

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B2B Marketing Exchange

NOVEMBER 30, 2023

With AI-powered tools, you can improve lead scoring, implement chatbots for instant customer support, and personalize content at scale. This trend involves creating seamless digital experiences , offering online product trials, and enabling customers to make purchasing decisions independently.

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SalesIntel

MARCH 20, 2024

By not personalizing the content and messaging, businesses miss the opportunity to establish a meaningful connection with the prospect or demonstrate any understanding of their priorities or challenges. Customers are more likely to purchase products or services that directly address their pain points and provide tangible benefits.

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Inbox Insight

OCTOBER 6, 2020

One of the most frequently-referenced reasons for using intent data in demand generation is creating and developing effective buyer personas , according to the 200 senior marketers we surveyed. This ranked in a similar position to content personalization, proving the power of intent for knowing more about B2B decision makers.

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Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. Provide valuable content and resources at each stage of their journey. Must Read: What is Intent Data and How it Can Help Your Company? Must Read: How to Collect B2B Intent Data?

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Only B2B

SEPTEMBER 21, 2021

This is how Intent Data data may assist you in identifying prospects who are actively making a buying choice based on the information they are consuming. Must Read: Predictive Modeling done better with the Purchase Intent Data. Why Is Intent Data The Future Of B2B Sales And Marketing?

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ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. This relevance will further drop in a cookieless/pixel-less world.

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NetLine

JUNE 12, 2023

What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant. Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? Created using Midjourney.

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Aberdeen

MAY 8, 2019

Content fails to generate sales conversations. Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. 4 Main Categories for Intent Signal Scoring. That’s where intent signal scoring comes into play.

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Inbox Insight

APRIL 22, 2024

One effective lead generation tactic is lead scoring, where businesses evaluate and rank potential customers based on their likelihood to make a purchase. Content marketing is one highly effective method that you can employ to achieve these goals. The outcome?

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