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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. The content gives readers insight into your company and your products or services. Who are your customers? Published materials. Testimonials and reviews. Company or personal overview.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. In this way, content is a long play, winning trust over time. Let’s start with the business brass tacks.

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Brand awareness: A marketer’s guide

Liveintent

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. B2C marketers also say brand awareness is the top goal that content marketing helps them achieve.

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Why Your Company Needs a Content Strategy

nDash

A common misconception is that a content strategy is only for large corporations or organizations. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. The main reason is the exponential growth of content and messaging customers receive daily.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

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How to effectively use email newsletters for marketing

Sprout Social

There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the possibilities are near endless. Marketing email newsletters have been around for decades. What is an email newsletter? Summarize published stories and content. Retain current customers.

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. It can empower you to educate, attract, and convert prospects into leads and loyal customers. Source: HubSpot.