Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix
Marketing Insider Group
JANUARY 4, 2023
Operational challenges often cause a lack of cohesion between marketing content across channels. With Offline decisions made months out and Digital decisions made at the moment, be sure to develop a well-defined content calendar & offer strategy to ensure inter-channel cohesion. Digital marketers can make changes on a dime.
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