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12 questions to ask SEO platform vendors during the demo

Martech

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

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Content marketing: What it is and why marketers should care

Martech

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

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How to meet your brand goals by organizing your content strategy

Martech

“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. Content partnerships.

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What are the most impactful social media KPIs?

Oktopost

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website?

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Tips For More Effectively Qualifying Your Sales Leads

BenchmarkONE

They may or may not be interested in your service – you don’t know them well enough to judge this just yet. Leads are at the top of your sales funnel , at the broadest part, and have probably just become aware of what it is your company does and offers. Introducing leads into your funnel is a process you want to get right.

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How Percolate’s marketing orchestration hub enables sales success

ClickZ

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Content produced in collaboration with Percolate.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. And we don’t care where the content comes from. And creators love their content like a momma loves her baby. The 3 Components of Content Marketing ROI.

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