Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.).

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Televerde

FEBRUARY 20, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series. Stumped by a sales or marketing situation? I’m a marketer, not a technology expert! We’ve got you. How exciting!

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

SmartBug Media

MAY 11, 2020

Whatever the circumstances, moving always forces us to reckon with our stuff. Migrating from another marketing automation tool into Marketo is no different. Here are a few questions to work through with your team: What are our goals? Rearticulate which data actually informs your marketing strategy.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Strategic-IC

SEPTEMBER 10, 2019

What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference? Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing friction, disrupting experiences and facing fear will be core to B2B marketing and sales success in the next 12 months.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Hubspot

JULY 27, 2023

Challenges in Today’s Sales Environment (and How AI Can Help) How Sales Teams Currently Use AI How AI Can Refine Sales Enablement Strategies More and more organizations are now turning to AI as part of their sales enablement efforts. Gain access to insights from the market and/or internal resources. Creating cold outreach messages.

Marketing AI 50

Marketing AI Lead Ranking Budget Programs Work Management 50

Televerde

SEPTEMBER 11, 2019

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy. How exciting!

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” Some leads went unrouted. Reps got the wrong leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” Some leads went unrouted. Reps got the wrong leads.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 24, 2014

B2B marketing used to be easy. This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Hence, the erosion of these channels has led to a new set of marketing imperatives. 2) Web leads, PPC, promoted tweets which come in continuously.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

B2B marketing used to be easy. This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Hence, the erosion of these channels has led to a new set of marketing imperatives. 2) Web leads, PPC, promoted tweets which come in continuously.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). How to build an IA using keyword research. The main keyword was placed in the URL closest to the root.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. a startup focused on lead management software announced today that it has secured $5.1 This led to poor customer experiences and inefficient use of my sales team’s efforts. Sunnyvale, CA, March 25, 2014 : LeanData, Inc.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. a startup focused on lead management software announced today that it has secured $5.1 This led to poor customer experiences and inefficient use of my sales team’s efforts. Sunnyvale, CA, March 25, 2014 : LeanData, Inc.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Brightedge

JANUARY 4, 2023

Read our latest article to learn more about international SEO and the key factors that should be considered when developing your global strategy. Below are key best practices to follow for international SEO implementation: Identifying which markets to target. What is international SEO? Leveraging a combination of both approaches.

SEO 59

SEO Domain Lead Scoring Lead Ranking 59

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. He is looking for other ways to show marketing attribution and contribution last quarter. On the first sales call, the sales person should ask the lead, “How did you hear about us?”

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts! JUST KIDDING.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Convince & Convert

APRIL 22, 2016

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Keep Track of Customer and Contact Data Expiration Dates.

De-duplication 100

De-duplication Lead Scoring Lead Ranking Leads 100

DiscoverOrg

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Lead generation. Time to plan your next marketing campaign or start prospecting into your top accounts!

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Televerde

NOVEMBER 4, 2019

You may have found yourself scratching your head thinking, “Our month-to-month sales are all over the place.” We’ve come to rescue you from the unforgiving floodwaters of uncertainty with steps to make sure your sales and marketing departments are working seamlessly to drive quality leads that enable accurate sales forecasts.

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

markempa

JULY 22, 2012

Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. If he doesn’t, he’s just an inquiry.

Lead Ranking 120

Lead Ranking Lead Scoring De-duping Optimization 120

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. It’s the perfect way to ensure that nothing falls through the cracks, and also help you follow up with sales leads consistently.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. It’s the perfect way to ensure that nothing falls through the cracks, and also help you follow up with sales leads consistently.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

TrustRadius Marketing

SEPTEMBER 8, 2022

Customer relationship management ( CRM ) may be the most common business software on the market. Customer relationship management software help teams with marketing, sales, and customer service. Features like lead and contact management help you keep track of clients. What are the Pros of CRM?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ClearVoice

AUGUST 27, 2019

Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. Duplicate content. And yes, UX does have an impact on your SEO results — that is, a bad user experience leads to behaviors that impact your rank.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Martech

JANUARY 30, 2022

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of the CDP decision-making process. Fragmented pieces of customer data often reside in silos in marketing, sales, purchasing, customer support and other departments.

Work Management 91

Work Management Marketing Management Organization De-duplication 91

Convert

MARCH 9, 2023

Then, our CEO, Dennis van der Heijden, dug into it and we saw moves indicating the rumors had feet to stand on. The furor is due to the fact that Google Optimize had such a massive “purported” market share. If there aren’t answers to your questions, contact sales (if you’re okay with that). You are who we’ve served… always.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

Then, our CEO, Dennis van der Heijden, dug into it and we saw moves indicating the rumors had feet to stand on. The furor is due to the fact that Google Optimize had such a massive “purported” market share. If there aren’t answers to your questions, contact sales (if you’re okay with that). You are who we’ve served… always.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

seo.co

MAY 16, 2021

Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign. In general, Google Analytics can tell you which marketing channels will serve you best and which to avoid. You can also use this tool to narrow down further details about your target market. Market research. Market research.

Paid Content 112

Paid Content SEO CMS Development SERP 112

seo.co

MARCH 22, 2021

Traffic can get you sales, leads, and brand visibility. You can certainly generate traffic from content marketing , but you won’t get anywhere near as much traffic as you can generate by ranking high in the SERPs. Although, content marketing, when used for link building, is actually part of ranking high in the SERPs.

Lead Scoring 113

Lead Scoring Lead Ranking De-duplication Long Tail Marketing 113

seo.co

OCTOBER 4, 2020

That’s why I’ve assembled this extensive list of 101 different ways you can improve your search rankings, boiling down our SEO knowledge into concrete, executable points that are easy to understand even for a novice. For example, you might be able to look up a website’s IP and contact information for the webmaster.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111