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Why CMO-as-a-Service is the Best Fit for Startups

Sage Marketing

That’s right – you’re a startup. There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. As an evolving startup, your needs are constantly fluctuating. What is CMO as a Service? Let’s start with the basics.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. Maintaining your data and integrating sales and marketing for alignment is essential in B2B operations. When startups hire new employees, they sometimes just throw their staff to the wolves. Planning Is Key.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset. Land Grab: This strategy is often associated with tech companies and startups.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

The videos provide high value with simple, low-cost, no-frills production. Retail operations platform, Vend, takes a different but equally effective approach to case study library searchability. But there was a time not too long ago when Groove was a struggling startup wondering why their content marketing efforts weren’t working.

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How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. On a bigger scale, the opportunity cost of not taking care of real business is much more significant for entrepreneurs. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive).

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ROAS and CAC. A Comparison of Two Important Metrics

NuSpark Consulting

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). ROAS = Revenue from Ad Campaign Cost of Ad Campaign ​ When and How It’s Used ROAS is often used to evaluate the immediate impact of an advertising campaign.

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